How does George Orwell show this in the novel Essay

The pigs corrupt the animal’s minds and gain absolute power. How does George Orwell show this in the novel? In the novel ‘Animal Farm’ by George Orwell, the pigs corrupt the animal’s minds and gain absolute power by using their wisdom and knowledge to exploit the uneducated and naive animals. They petrified the animals by using the dogs as their secret police; they made the animals believe that snowball was a traitor and that he had destroyed all their hard work, no matter what the pigs had to do to gain power they did even if it meant killing the animals because it would obviously still be to their benefits. They did not lose any opportunity to gain power; it was as if they were thirsty and hungry for power. Squealer is the pig which spreads Napoleon’s propaganda among the other animals. Squealer justifies the pigs’ exploitation of resources and spreads false statistics pointing to the farm’s success. In Animal Farm, the smooth-talking pig Squealer abuses language to justify Napoleon’s actions and policies to the working class by whatever means seem essential. By radically simplifying language—as when he teaches the sheep to bleat â€Å"Four legs good, two legs bad! (George Orwell, Animal Farm, Chapter 2 page 24) he limits the terms of debate. By complicating language unnecessarily, he confuses and frightens the uneducated, as when he explains that â€Å"a bird’s wing †¦ is an organ of propulsion and not of manipulation† (George Orwell, Animal Farm, Chapter 2 page 24). In this latter strategy, he also practices nonsense (â€Å"tacti cs, tactics†) as well as the usage of false vocabulary and statistics, engendering in the other animals of both self-doubt and a sense of hopelessness about ever accessing the truth without the pigs’ mediation. Squealer’s lack of conscience and unwavering loyalty to his leader, alongside his rhetorical skills, making him the perfect propagandist for any tyranny. Squealer’s name also fits him well: squealing, of course, refers to a pig’s typical form of vocalization, and Squealer’s speech defines him. At the same time, to squeal also means to betray, keeping in remainder of Squealer’s behaviour with regard to his fellow animals. Squealer is the insincere and expressive propagandist. We are told that he can ‘’turn black to white’’ and that he has a ‘’shrill voice’’ and ‘’twinkling eyes’’, which are his assets that he manipulates for his propaganda. He and the general persuasiveness of his character are fundamental to Napoleon’s success. Napoleon petrifying the animals also makes them think otherwise. In the novel the pigs use dogs as their secret police and whoever approaches to a disagreement of the pigs decisions are slaughtered by the dogs, making the unprotected animals even more petrified. As the pigs took more control the animals could not even lift their crowns up and say a word because of the terror and detriment they could possibly get from the secret police. They had come to a time when no one dared speak his mind, when fierce, growling dogs roamed everywhere, and when you had to watch your comrades torn to pieces after confessing to shocking crimes† (George Orwell, Animal Farm, Chapter 7 page 64). The use of the dogs begins the evil use of force which helps Napoleon maintain power. Later, the dogs do even more dastardly things when they are instructed to kill the animals labeled â€Å"disloyal†. Since the pigs are the brains in the farm, they exploit the animal’s minds and gain absolute power by identifying an enemy to back them up. The usage of snowball for all the bad that happened â€Å"If a window was broken or a drain was blocked up, someone was certain to say that Snowball had come in the night and done it, and when the key of the store-shed was lost, the whole farm was convinced that Snowball had thrown it down the well. Curiously enough, they went on believing this even after the mislaid key was found under a sack of meal† (George Orwell, Animal Farm, Ch. 7 page 57). The pigs made the animals believe that snowball was the traitor and in this case they could turn to Napoleon and consider him the most suitable. The pig’s management of all sources of information also achieves power. Since the animals are presented naive they cannot prevent themselves from being manipulated. â€Å"It had become usual to give Napoleon the credit for every successful achievement and every stroke of good fortune. You would often hear one hen remark to another, ‘Under the guidance of our Leader, Comrade Napoleon, I have laid five eggs in six days’; or two cows, enjoying a drink at the pool, would exclaim, ‘Thanks to the leadership of Comrade Napoleon, how excellent this water tastes! (George Orwell, Animal Farm, Chapter 8 page 67-68). It is clear that whatever it took the pigs to gain power, without doubts they would consider, since it was clearly a benefit for them. The pigs used their wisdom and knowledge to take power over the uneducated and naive animals. Their thirst for power was so great that they killed the animals to demonstrate that they were right and it was for their benefit to consider whatever the pigs commanded them to do. At the end the animals listen and carry out what the pigs would tell them to do, even if it meant petrifying them or killing them.

Tasks in Market Segmentation

Tasks in Market Segmentation 1. Analyze consumer product relationship 2. Investigate segmentation bases 3. Develop product positioning 4. Select segmentation strategy 5. Design marketing mix strategy The first task in segmenting the market is Analyze consumer product relationships—this entail the analysis of the affect and cognition, behaviour, and environments involved in the purchase/consumption process. 3 general approaches to this task— 1. Marketing managers may brainstorm the product concept and consider what types of consumers are likely to purchase and use the product and how they differ from those less likely to buy. . Focus groups and other types of primary research can be used for identifying differences in attributes, benefits, and values of various potential markets 3. Secondary research may further investigate differences in potential target markets, determine the relative sizes of those markets, and develop a better understanding of consumers of this or si milar products Investigate segmentation bases. There are no simple way to determine the best bases for segmenting markets. Benefit segmentation. The benefits people seek in consuming a given product are the basic reasons for the existence of true market segments.Psychographic segmentation. Differences on consumer lifestyles. Activities(work, hobbies, vacations), interests (family, job community), opinions9social issues, policitcs, business) Person/situation. Market can be divided on the basis of usage situation. Example: clothes and footwear—market are divided on the basis of sex, size, usage situation or social events Geodemographic segmentation. Identifies specific households in market focusing on local neighbourhood geography (such as zip codes) to create classifications of actual addressable, mappable neighbourhood where consumers live and shop.Develop product positioning. Positioning the product relative to competing products in the minds of consumers. Objective: to form a particular brand image in consumers’ minds 5 approaches to positioning strategy: 1. Positioning by attribute. Most common positioning strategy associating a product with an attribute, a product feature, or a customer feature. Example: toothpaste –fights cavity, whitens teeth 2. By use or application. Represents a 2nd or 3rd position designed to expand the market. Example: Cellphone—texting, 2nd videocam, 3rd–email 3. By product user or class user.Associating with a specific lifestyle profile. Example: alcohol—pampamilya na pangsports pa 4. By product class. Example: camay—beauty soap, safeguard—family soap, ivory-mild soap for sensitive skin 5. By competitors. To convince consumers that a brand is better than the market leader or another well-accepted brand on important attributes. Commonly done in advertisement where competitor is compared. Example: tide compared with brand x and brand y Positioning Map. A visual depiction of cons umers perceptions of competitive products, brands, or models.It is done by surveying consumers about various product attributes and developing dimensions and graph indicating the relative positions of competitors. Select Segmentation Strategy Four Basic Alternatives 1. The firm may decide not to enter the market. This may mean there are no viable market niche for the product or brand or model. 2. The firm may decide not to segment but to mass marketer. This may be appropriate in three situations— a. When the market is so small that marketing to portion of it is not profitable b.When heavy users make up such a large proportion of the sales volume that they are the only relevant target. c. When the brand is dominant in the market and targeting to a few segments would not benefit sales and profits. 3. The firm may decide to market to only one segment 4. The firm may decide to market to more than one segment and design a separate marketing strategy each. Three Important Criteria to Base Segmentation Strategy Decisions: 1. Measurable. Be able to measure size and characteristics. Example: income 2.Meaningful. Segment is large enough to have sufficient sales and growth potential to offer long-run profits. 3. Marketable. Can be reached and serve profitably. Consumer Behavior and Product Strategy Product affect and cognition: Satisfaction and dissatisfaction. Consumer satisfaction is critical in marketing thought and consumer research. Satisfied more likely to purchase the product; dissatisfied more likely to switch products or brand. Expectancy disconfirmation with performance approach is a current approach in studying satisfaction.This approach views consumer satisfaction as the degree to which a product or service provides a pleasurable level of consumption-related fulfilment. It is a degree to which a product performance exceeds the consumers expectations. Prepurchase expectations are consumers beliefs about anticipated performance of the product. Postpurcha se perceptions are consumer’s thoughts about how well the product performed. Disconfirmation refers to difference between the two perceptions. 3 types of disconfirmation: 1. Positive disconfirmation occurs when product performance is better than expected.This lead to satisfaction or a pleasurable level of fulfilment. 2. Negative disconfirmation occurs when product performance is lower than expected. This thought lead to dissatisfaction. 3. Neutral disconfirmation occurs when performance perceptions just meet expectations. Product Behavior Major objective of marketing is to increase the probability and frequency of consumers coming into contact with products, purchasing and using them and repurchasing them. Two classes of consumer behavior: 1. Product Contact. Involves behavior such as locating the product in the store, examining it, and taking it to the check out counter.A consumer may receive free sample in the mail, or on the doorstep on be given sample in the store, borrow product from a friend and use it, receive a product as a gift, or simply see someone else sue the product and experience it vicariously. 2. Brand Loyalty/Variety Seeking. For consumers to be brand loyal, they must not only purchase the same brand repeatedly but also has cognitive commitment to do so. Brand must have sufficient meaning for them that they purchase it not because of convenience or deals but because the brand represents important benefits or values to them.Brand loyalty is an intrinsic commitment to repeatedly purchase a particular brand. It is differentiated from repeat purchase behaviour because it focuses only on the behavioural action without concern for the reasons for the habitual response. Variety seeking is a cognitive commitment to purchase different brands because of factors such as the stimulation involved in trying different brands, curiosity, novelty, or overcoming boredom with the same old thing. Useful strategies for loyal customers: 1. If the only profi table segment is the brand loyal heavy user, focus on switching consumer loyalty to the firm’s brands 2.If there is sufficient number of brand loyal light users, focus on increasing their usage of the firm’s brand 3. If there is a sufficient number of variety-seeking heavy users, attempt to make the firm’s brand name a salient attribute and/or develop a new relative advantage. 4. If there is a sufficient number of variety-seeking light users, attempt to make the firm’s brand name a salient attribute and increase usage of the brand among consumers, perhaps by finding sustainable relative advantage. Product Environment Refers to product-related stimuli that consumers attend and comprehend.Majority of this stimuli are received through the sense of sight. Example: How a cloth feels so smooth influences consumer affect, cognition, and behavior. Two types of environmental stimuli: 1. Product attributes. Major stimuli that influence consumer affect, cognition, a nd behavior. Consumers may evaluate these attributes in terms of their own values, beliefs, and past experiences. 2. Packaging. Element of the product environment on which marketers spend billions annually. Packaging objectives: 1. Should protect the product as it moves through the channel to the consumer. 2.Should be economical and not add undue cost to the product 3. Should allow convenient storage and use of the product by consumer 4. Can be used effectively to promote the product to the consumer. Package sizes can influence not only which brands consumers choose but also how much of a product they use on particular occasions. Package colors are thought to have an important impact on consumers affect, cognition, and behavior. Colors can connote meaning and can be used strategically. Brand identification and Label Information on the package provide additional stimuli for consideration by the consumer.It simplifies purchase and for the consumer and make the loyalty development proc ess possible. Label information includes instructions, contents, lists of ingredients or raw materials, warnings for use and care of the product. Product Strategy. Designed to influence consumers in both the short and long run. In the short-run, new product strategies aim to influence consumers to try the product; in the long run, product strategies are designed to develop brand loyalty and obtain large market shares. A critical aspect of designing product strategies involves analyzing consumer-product relationships.This means consumer product-related affect, cognition, behavior, and environments should be carefully considered in new-product life cycle. Characteristics of Consumers; 1. Innovators 2. Early adopters 3. Early majority 4. Late majority 5. Laggards Characteristics of Products 1. Compatibility. How will does this product fit consumers’ current affect and cognitions, and behaviours? –degree to which product is consistent with consistent with consumers current affect, cognition and behavior. 2. Trialability. Can consumers try the product on a limited basis with little risk? -degree of which product can be tried on a limited basis or divided into small quantities for an inexpensive trial. 3. Observability. Do consumers see or otherwise sense this product? –degree to which products or their effects can be sensed by other consumers.4. Speed. How soon do consumers experience the benefits of the product? –refers to how rapid consumers experience the benefits of the product. 5. Simplicity. How easy it is for consumers to understand and use the product? –the degree to which a product is easy for a consumer to understand and use. 6. Competitive advantage. What makes this product better than competitive offerings? -the degree to which an item has sustainable competitive advantage over other product classes, product forms, and brands. 7. Product symbolism. What does this product mean to consumers? –refers to what the pr oduct or brand means to the consumer and what the consumer experiences in purchasing and using it. Consumer researchers recognize that some products possess symbolic features and that consumption of them may depend more on their social and psychological meaning than on their functional utility. 8. Marketing strategy. What is the role of other marketing mix elements in creating a functional or image-related relative advantage?Favorable image is created through the other elements of the marketing mix. Promotion in the form of advertising is commonly used to create a favorable image for the brand by pairing it with positively evaluated stimuli such as attractive model. Price. Create brand images as well as provide functional competitive advantage. Consumers perceived a relationship between price and quality. Price can position a brand as a good value for their money. Distribution. Good site locations and a large number of outlets are important advantage esp in the food markets

The Messenger Eulogy

I Father O’reilly am privileged to have gathered amongst you all today, to give another perspective of a man who was not â€Å"just Ed†. He never gave himself great value but in my eyes he was a saint walking among us. I will never forget the moments and favours that Ed has shared with me. Ed, as many would say was a useless cab driver but in truth, I would say he was more of an inspiration and certainly it was an honour to have met this young gentleman. I still remember the day when I first met Ed. It was just a usual lonely night, when this young man showed up at my doorstep.I must say my first impressions of Ed were certainly very unique. Firstly the state of his jacket and not to mention the fact that he put four sugars in his coffee which made me slightly concerned. I never really got to ask Ed what he thought of me, I sort of knew he considered me a bit different to the rest especially being a priest and talking the way I do. There was that something about Ed whic h made him very special, I don’t know whether it was his innocent face or just the way he spoke but it seemed as if he had a passion to make things right in life.Words cannot describe how appreciative I am to this young boy, he has provided me a new perspective on how to live life. Ed visited me on a couple of occasions sometimes with his two friends Audrey and Marv. It didn’t take him long to realise that there weren’t many people who would visit my church. Ed took this matter into his own hands and it seemed as if he was determined to find a way to fix my problem. It was only a couple of days after visiting me on Sunday when Ed came barging through the front door with an idea on how to get people into my church.I must say I was shocked when I first heard the idea providing free beer in the church. I still remember the first thing I said to Ed was that I don’t have the money to cover the costs of such an aactivity. Ed ironically said to me â€Å"just ha ve a little faith† and walked away. I wondered at this point as to why he is doing so much for me when I barely even knew him from a bar of soap. There was certainly something which was pushing Ed to do all this for me but I never tried to interfere with his reasons. The next time I met Ed was on the day of the party at the church.I don’t know how many faces Ed has put a smile to, but one thing I can say for sure is that the happiness I achieved from that one day alone was something I doubt will ever come along in my life again. The number of people I saw in my church that day was never to be seen before, although the most important moment for me was when I reunited with the one man who I was longing to talk to. If I had the chance to change one thing with Ed, then that would be letting him know how grateful I am of all he has done for me. Besides what Ed has done for me, I have also heard about what he has done for others.The one I have heard about the most is the ice cream he bought for a lonely mother. It is certainly great to see that there are still people out there who are willing to go out of their way to help others. From the bottom of my heart I again would like to thank you for everything you have done for me Ed. Others may call you average, ordinary or even useless but to me you will always remain a saint. I still don’t know what your motivation was behind all that you have done for me Ed, but all I will say is that may there be more men like you in this world. May your soul rest in peace, god bless.

History of Latin America Essay Example | Topics and Well Written Essays - 750 words - 1

History of Latin America - Essay Example he financial means for Spain that allowed it to dominate Europe for nearly one hundred years.4 Mining silver, however, was not an uncomplicated business undertaking and required planning and workforce management strategies. The Spaniards developed labor systems that were not beneficial to the natives, however. The discovery of silver in Spanish America changed the lives of natives through developing the mita service and importing black slaves, which transformed the latter’s socio-economic, demographic, and cultural characteristics. The industry of silver mining was the biggest and most complex industries in the Indies, which altered the economic and social infrastructures of the natives in different degrees through its innovations with the mita system. Silver mining was concentrated in north central Mexico and the highlands of Upper Peru.5 Mining it needed a massive workforce with a combination of skilled and unskilled laborers.6 The skilled laborers maintained the shafts, drainage, and ventilation systems, while the unskilled ones extracted the ore from the pits.7 The state changed the economic and social organization of the natives, in order to fit the labor needs of the silver mines.8 The Spaniards developed its specialized workforce system through combining private organizational efforts and state-controlled public services.9 In Peru, Don Francisco Toledo elaborated Spain’s forced labor system through combining Inca-based mita system and recently made Spanish labor practices.10 The mita system oblig ed native adult laborers to work at faraway mines. Miners received very poor remuneration and worked at perilous mine conditions. They were paid in silver, but the costs of food, lodging, tools, and clothing left them with nothing. The owners of the mines made extra money from selling these basic commodities to the natives, since the mines were far from communities. In Mexico, native families experienced socio-economic transition from being communal-work based

Power of will and choice Research Paper Example | Topics and Well Written Essays - 1000 words

Power of will and choice - Research Paper Example Among many other works of literature we have studied are ‘the hunger games’ by Suzanne and ‘twilight’ by Myer which are all topical and hence the following analysis. Books of literature are normally written to communicate certain topics as shown and the two books are no exception. This paper therefore intends to analyze the thematic representations these two books as they are written in the contemporary US environment. Our analysis revolves around the theme of power in choice as presented within the two books. Power dynamics within the ‘hunger games’ is seen through the eyes of two young persons engaged in the games which are conducted annually with a motive of selecting the district to which food aid would be advanced. The plotting of the story covers the disparity in power between formerly thirteen districts but currently twelve and the capitol, which ideally represents power (Collins, 3-18). The capital district capitol represents the source of power or influence and which is depicted to rule over the rest of the districts. Poverty, hunger and general misery is shown to dominate the twelve districts while great wealth and technological advancement is what characterizes the capitol district. As a way of executing the power, the capitol district invents a mechanism through which food and such other humanitarian aid would be advanced to the rest of the districts through the hunger games, which are conducted annually. Every district therefore selects young representatives who would participate in fighting contests and the winner defines the district, which will receive the food aid over the year. The capitol district is therefore shown to have the capacity and power to advance food aid to the rest of the districts at will though this is not the case. The program to involve the districts in the hunger games is shown through the literature to be informed by the selfish ambitions of the power district to rule through oppressio n. Totalitarian governance in the country is the main thematic depiction of the book, which shows how capitol adopts the games in order to punish the twelve districts because of rebellion in the past, which lead to destruction of the thirteen districts. Besides, the fights, which are televised, serve as entertainment to the capitol while at the same time conveying the message of capitol’s power as well as lack of remorse towards the twelve districts. In fact, this is therefore a clear depiction of power influence and the theme of wrong choices as contrasted with good choices. To begin with, the adoption of such annual games has historically been developed from the fateful rebellion, which led to total destruction of the thirteenth district after all the districts within the country chose to revolt against capitol and its rule. Choice was therefore involved in the decision and the capitol district equally chose to retract through so much power that led to total destruction of one of the districts. Besides, out of choice, the capitol district and its power devised the games, which involve young adults who are selected through lottery to participate. Besides the games being entertaining to the capitol dwellers, they serve as memorial to the power of the capitol district as well as the capitols lack of remorse. It is therefore worth noting that capitol had the capacity to help other districts without engaging them into such deadly wars and rule effectively through equal regard to all persons. This is not however the case as revealed through the mechanisms adopted to exert authority towards the natives of the rest of the d

Analysis of Impeachment Trails Essay Example | Topics and Well Written Essays - 750 words

Analysis of Impeachment Trails - Essay Example reflect negatively on the integrity of the US government while at the same time, taking no action will be taken as a laxity which would affect trust and relationships as well as granting the future holders of this office chance to abuse their powers (Stadelmann, 2011). The most unethical of the three cases is the Nixon’s case with the Watergate issue where he covered up and refused to hand over evidence of the Watergate affair which would have shown that his re-election committee burglarized the headquarters of Democrats party office headquarters. He used his powers to misuse the CIA, conduct illegal wiretapping, perjury and obstructed justice. Lucky for him he resigned before he was impeached. This is closely followed by Clinton case. His sexual encounters were not what led to his impeachment by the Congress but rather his perjury and abuse of office. He was a lawyer to begin with and he knew that lying under oath was the worst mistake that can be done through any trial. Lastly is Andrew Johnson’s case where immediately after the Tenure of Office Act was enacted in 1867 and whose aim was to prohibit presidents from removing from office holders without approval from the Senate, he still went ahead and tried to remove the Secretary of War Stanton. He then went ahead and criticized Congress in loud voices on top of using his office to abuse powers (Gerhardt, 2000). On Clinton, the ethical charge would be conducting misconduct by having sexual relations in office which amounts to extra marital affairs and lying about it even after having video evidence of the misconduct. As for the Andrew Johnson, the ethical charge would be abuse of power and going against the laws of the land which he is supposed to be on the forefront of protecting. When it comes to Nixon, there are several ethical charges the first being perjury, abuse of his power as a president and involving the CIA in crime as well as misconduct in office by harbouring criminals and refusing to cooperate

Individual critical review report Essay Example | Topics and Well Written Essays - 3000 words - 1

Individual critical review report - Essay Example Some of the common changes that many students experience changes in culture, language and system of education. This was not any different in my case. The various changes experienced can be behavioral, cognitive, psychodynamic and humanistic; having an influence in personal strengths and weaknesses whose understanding is important in future career development and improvement. Personality Change Theories Philosophy, Psychology and sociology theorists and experts have always claimed that personality of a person can change in certain circumstances. Changes can occur when a person relocates to another place, which is different from the region they are used to or when they decide they are going to make changes in some things about themselves. Personality change when a person relocates to another place is based on the theories discussed hereafter. Behavioral This is simply the change of behavior of a person either towards something for improvement or change of environment. Change of environ ment especially comes with its own challenges. Things may be different in the new environment compared to the environment a person is used to. The person has to imitate the behavior and actions of the people in the new environment to fit in and survive. ... For college students, they fall under the category of young adults which according to Erikson ranges from twenty to thirty nine years. This stage is based on two characteristics, intimacy and isolation. Erikson states that this stage is important for people within that age bracket to have good relationships with other people. The consequence of this is two outcomes; intimacy or isolation. People, who learn how to connect with other people, share with them what their feelings and to appreciate their viewpoints and perspectives on different issues get intimacy. They have people they can always look up to when they need them. On the other hand, people who do not develop good relationships with other people do not have anyone to connect to or look up to. They live on their own in isolation (Schultz and Schultz, 2004). The consequences of Erikson’s theory of psychological development have a lot of impact on the people. While people who have intimate relations are usually happy and stress free, those that live in isolation are likely to be depressed making them to engage in activities that are not good for instance substance abuse. Basing on this psychological development theory by Erikson, I have learned to interact with people from across the world for the time I have been studying abroad. I have developed relations with many people that I met at the University. I believe I have understood them to the fullest and they have also understood my personality. There was a lot of fulfillment I experienced by sharing my joy, issues and challenges with the friend I have made at college. I have learned to appreciate every person as we were from different cultural, ethnic