Curiosity Killed a Friendship Essay example - 1145 Words

How many people wonder about holes in the ceiling and cracks on the floor? When did they happen? What caused them? Or what about when you see a cigarette in someone’s hand and ask yourself how do they feel about smoking even though they know it’s dangerous. And even if people do think about these things, why? For what purpose? I guess I do it out of boredom. But is boredom really an excuse? I mean, really, how bored can a person get? I dont believe it is boredom after all, probably curiosity, which can build to all sorts of lengths, and I believe it most certainly starts there. How else can you explain why I want to know what happened to a certain somebody when a certain somebody else, punches them in the eye? I am almost positive it†¦show more content†¦One of those songs you know all the words to but dont know the name of it or who sings it, you know? Yeah anyway, back to why curiosity is the cause of all things, and why it kills all. So, my un-cool, but cool friends and I would hang out all the time. They were all great when we were alone where everyone could get along, until slowly, one by one, all of us, including myself were becoming big meanie heads. It was sad how easily our moods would change from blaming one person and loving another for the same reasons. One would talk trash about someone to the other, the other would tell the whole group and be loved because they told other people. I started noticing this pattern early on, but never said anything about it because, basically, I was conforming. Becoming something that I completely hate. To belong. Especially to a group of people I hardly know. Like a closet full of scary black shoes, and one bright orange shoe. And I guess you know who the orange shoe is, you guessed it me. (I really liked the orange shoe, but at the time I liked scary black shoes. I dont even own an orange shoe, or a scary black shoe. I really should go shopping.) Moving on, my meanie head friends and I would usually hang out and go to movies and just gossip about anything and everything. It got to the point where you probably shouldnt even trust your best friends, even though I did. One day while I was at my house, I was texting one of my friends. MyShow MoreRelatedFrom The Beginning Of Time, Humans Have Struggled To Make1030 Words   |  5 Pagescreated at a research institute.† The actuality of these monsters forming in our society drives us to insanity. In addition to realize just how real these monsters possibly are, these two men decide to play with the terror of curiosity. Pandora was also plagued with â€Å"an eager curiosity† (Course Pack 14). Because of her â€Å"there escaped a multitude of plagues† (14). Just as Pandora released a plague upon her people, Frankenstein and Dr. Jekyll released a plague on those around them. Frankenstein formed aRead MoreEffects And Relevance Of Contractual Relationships1233 Words   |  5 PagesEffects and Relevance of Contractual Relationships in Don Quixote Contracts govern almost every aspect of friendships, marriages, and every type of relationship in modern day society. Relationships are generally seen as just a medium for two people to share their affections, not as a contract. But this viewpoint on relationships does not display all of the intricacies involved in forming and maintaining a relationship. Looking at a broader definition of a relationship as â€Å"the way in which two orRead MoreThe Implications of the Israel/ Palestine Conflict Essay examples809 Words   |  4 PagesPalestine and I would ask her â€Å"Is that even a country†. Later I came to know that Israel and Palestine were same. Until then I used to only know about a place called Israel from bible where I read â€Å"Israel to be god’s house†. To further quench my curiosity I asked her, â€Å"If Palestine and Israel the same place†, she suddenly replied in a disturbed tone, â€Å"No it’s not†. It is Palestine not Israel, I was terribly confused. Later she told me How Israel or the Jewish people took over their land and threwRead MoreAnalysis Of Brunos The Boy In The Striped Pajamas778 Words   |  4 PagesImagine losing friends, brothers, sisters, parents, aunts, uncles, and grandparents. Imagine being killed for something you can’t control. Being worked so hard you just can’t do it anymore. Getting sick from exposure, starvation, and disease. This is what 6 million people went through. 6 million people that were considered a threat. 6 million men, women, adults, children, and infants. The Holocaust killed many Jews and other â€Å"bad† groups of people. People such as Gypsies, the disabled, Slavic peopleRead MoreMary Shelleys Frankenstein938 Words   |  4 Pageshaunted him to his death. Frankenstein was very scared of the creature to the point of abandoning it, but it kept following him and ended up destroying him and his family out of anger. Frankenstein is a science ficti on, which incorporated human curiosity and scientific knowledge. This discussion shall focus on the similarities between Frankenstein and the monster. Similarities Both Victor and the monster were lonely. Victor had few friends in his lifetime and his mother’s death made worsened thingsRead MoreMaking Unexpected Friends in The Boy with the Striped Pajamas918 Words   |  4 Pagesbeings. Bruno, the nine years old German boy, was an adventurous, curious and innocent boy like many other kids his age. Because of his age sometimes he was a little naive but overall I think he was a very smart boy. He showed us the importance of friendship and compassion after he met Shmuel at the concentration camp. Shmuel, the Jewish boy, was the representation of injustice, fear and sadness. Although he was aware that the living situation in the concentration camp were not right he neverRead MoreThe Striped Pajamas By Mark Herman949 Words   |  4 Pagesresonated well with the audience and has accumulated many nominations and awards. How this was achieved was through a narrative of two young boys, a German and a Jew, who come across each other in unknowingly disheartening circumstances and develop a friendship that ultimately ends in tragedy. Presentation, context, and accuracy were key factors that had brought this story to fame. The director’s intent was subtle. The movie was presented unbiasedly but it slowly progressed to show the director’s distasteRead MoreA Very Controversial Opinions Are Presented In The Article1035 Words   |  5 Pagesthis cyber-interaction becomes something essencial and affectionate for them. Carol Thebarge, 79 years old New Hempshire teacher, who had about 250 students as friends on her Facebook page, refused to comply with the new school policy, prohibiting friendship between teachers and students on social media, that was forcing her to delete all the students from her friends list, and as a result, was terminated. This never-ending, controversial debate will never loose its relevance, until both sides ofRead MoreDuring the French Revolution, A Tale of Two Cities by Charles Dickens948 Words   |  4 PagesDickens explores the economic disparity between rich and poor within in the two cities and topics during enlightenment such as revolution in political thinking. In addition to establishing the time period Charles Dickens explores themes such as true friendship and love. What makes this story great is the use of the supporting characters such as Jarvis Lorry, Jerry Cruncher, Mr. Stryver, and Marquis Evrà ©monde to really develop the story and connect it all together. When reading a tale of two cities youRead MoreEssay on Why Maze Runner Deserve a Place in 10th Grade Reading List593 Words   |  3 Pagespresents scenarios involving various forms of life, which readers can learn from and apply to their own, as well. To begin with, by reading this book in class, students will not only learn about magic and terror, but also about sorrow, bravery, friendship as well as suffering in attempts to find redemption. Everything about this book is fictional but subsequent events from previous ones make things even more real. In the beginning, fiction is achieved when the main character, Thomas, wakes up in

Cree Poetic Discourse By Neal Mcleod - 1640 Words

The Power of Evolution In the essay â€Å"Cree Poetic Discourse†, the author Neal McLeod addresses an intellectual problem that the western academic writing approach harms the indigenous Cree narratives. According to McLeod, the Cree narrative process, which involves poetic thinking, embraces new possibilities and keeps changing (9). This evolution process not only depends on various occasions of speaking but also depends on different storytellers and audiences who absorb stories, thus allowing Cree poetic discourse to possess dynamic feature (McLeod 9). Such dynamic narrative approach compresses space, like Neal McLeod, said, â€Å"Like the colors and shapes in the sky, like the folds and contours of water and lakes. (14) † In order to fully†¦show more content†¦The scholar McLeod himself, being a living example, uses Cree narratives to write English poetry, â€Å"Even though the stone is gone, the story lives on. Old stories give our bodies shape, and guide the path of sound, like trees guiding the wind. (13) † Mastering two or even more languages enables knowledge to carry on and pass down to others who are from different cultural backgrounds; this process of transmitting old culture through languages in a new form enhance one’s original culture to evolve. In the field of academics, the power of evolution, to a certain degree, influences the lifespan of an existing idea. Knowledge of a language can be a power to change the atmosphere of indigenous academia. For the Cree, maintaining traditional cultural connections while absorbing western education empowers them to solve â€Å"narrative violence† in western academia. For instance, a well-educated Cree can become a scholar and write articles in English to address the intellectual problem of Cree culture. And if this person feels a lack of empathy engaging in poetic narration he or she still have access to consult the old Cree people. Besides, western scholars are open to new thoughts and incorporate creative space into indigenous scholarly writing system. In Zadie Smith’s essay â€Å"Generation Why†, her view about social

Philosophy of Sport Free Essays

string(77) " and an armed forces division in 1952 but was cancelled or depleted in 1965\." History of Volleyball History and Philosophy of Sport and Physical Education Lauren Swift March 26, 2010 Volleyball has grown over the past couple of centuries starting in 1865 to the 20th century. There are millions of people playing the game of volleyball and growing more and more each day. Volleyball has gone worldwide and many people have accepted the game and has become the most popular sport than any of the other sports in American and international countries. We will write a custom essay sample on Philosophy of Sport or any similar topic only for you Order Now Volleyball became both a recreational as well as a competitive sport in the United States due to its popularity. The development of volleyball both gave people to play with no stress, fundamental skills, and to just have fun playing this newly developed game. as time went on, competitive play was introduced and more and more teams practiced and developed their skills to become better players at the game of volleyball. Since volleyball’s first origin, the sport has seen amazing changes and variations. Volleyball started out slow but now is in the Olympics every year where millions and millions of people watch the competition of the world’s best teams all over the country. When people watched volleyball at the Olympics or at a professional (college), they would leave thrilled and excited that the game of volleyball had such an impact on them. The game of volleyball was developed by William G. Morgan who was the physical director of the YMCA in Holyoke, Massachusetts. He attended Mount Herman Preparatory School, but after one year transferred to the School for Christian Workers (now Springfield College) where he received a good background in recreational skills (Bertucci p. 11). Springfield College was where the first volleyball game was played and consisted of two teams with five players on each side. He was involved with the Playground Movement in 1890-1900 for group games. Morgan developed future studies under Dr. Luther Gulick who said that games should have many participants rather than only a few. Volleyball began in the middle ages and moved all around the country from there. In 1893 the sport was introduced to Italy and then to Germany and they called the sport Faust ball. Morgan, however, when he developed the game in Holyoke gymnasium he called it mintonette and shortly after in 1896 Morgan changed the name to volleyball. When the first games of volleyball were played and the sport was globally impacting everyone who played the game, volleyball started to become more and more popular. In 1897, the printed rules of volleyball appeared in the first Handbook of the Athletic league of the Young Men’s Christian Association of North America. The game was thus taken by physical directors of the YMCA to countries throughout the world (Bertucci p. 3). In 1915, volleyball became so popular that it was noted as a team sport and was ranked with basketball, football, and baseball as another fantastic game to go into the school programs. Volleyball was also popular near the end or World War 1. The YMCA physical directors introduced to the troops the game of volleyball. The total participation from July 1, 1918 to July, 1, 1919, amounted to nearly a million (985, 876), and the distribution of more than 15,000 volleyballs by the YMCA alone bears out this statement (Bertucci p. 15). In 1924 in Pittsburgh and Pennsylvania, the first scholastic volleyball program was developed by Harry Batchelor and C. Lawrence Walsh. They taught classes about volleyball, organized leagues, and created intramural teams in 1922. In 1946, schools began to develop club teams like; Stanford University, University of California, and Earlham College. In 1974, the federation of High School Athletics developed a committee to encourage on a worldwide scale that every high school be promoted to championships and to write their own rules and regulations. In 1956, there was reported that 60 million people were playing volleyball annually on an organized basis. Growth and development was essential to the game of volleyball and has made it to what it is today. Two organizations played a huge part in the game of volleyball to help get its start and room for growth and development; they are the YMCA and the USVBA. The role of the YMCA was to provide leadership and direction for volleyball and they were the only group that had facilities at that time to open to the public to play volleyball and other sports. The YMCA played such a huge role in the development of volleyball because, when volleyball first started out up until 20 years after the game came into existence, the YMCA ruled volleyball. Things changed after those 20 years and the original rules finally changed. The YMCA in 1916 was the main leaders in having the National Collegiate Athletic Association (NCAA) help out with revising the rules and regulations in effect to promote volleyball more efficiently. As a result the Spalding Athletic Library â€Å"blue cover† volleyball rulebook was published (Shondell, and McManama p. 7). The YMCA was the main leader in inventing the sport of volleyball, having facilities and gymnasiums where people can come and play indoors whenever they want, and giving the people a chance to experience and play the game of volleyball. The YMCA also was credited for the competitive aspect of the game and sponsored tournaments and also held their own YMCA championship in 1922. The YMCA continued th ese tournaments and championships while playing indoors until 1928. The USVBA has been around since 1928 and the first 30 years they were in business, volleyball had no direction or any rules of the game to be enforced. The USVBA was created to regulate the rules worldwide and to hold national open tournaments. The â€Å"father of volleyball† was Dr. George J. Fisher and was elected president and served until 1952 of the USVBA. The USVBA had its first actual tournament in Chattanooga, Tennessee that developed three divisions. One division was the maters division, 1949 they added a women’s division, and an armed forces division in 1952 but was cancelled or depleted in 1965. You read "Philosophy of Sport" in category "Papers" The USVBA consisted of many national organizations to involve all sport groups to promote the regulation of volleyball. The USVBA was the main company to govern the championships and tournaments, promoting the sport, and the rules and regulations of volleyball. The YMCA and the USVBA were the main two companies’ of the competitiveness of volleyball, but other groups contributed for the growth of the game of volleyball. Volleyball has been more and more educated by individuals over the past 30-40 years. Educators fully understood that volleyball was a team sport just like football, baseball, and basketball. The NCAA promoted that volleyball be given to a huge facility to where college students could take place in organized activities. From there volleyball was put into many different aspects of schools, and intramural programs in college settings. In 1960, Midwestern institutions formed an Intercollegiate Association (MIVA) and the main goal was to get volleyball to be included and discovered in Midwestern colleges while regulating the volleyball competition. The MIVA while being respectable were responsible for many types of leadership such as area, international, and national. In the 1960’s intercollegiate sports involved the overall goal of competitive volleyball. The NCAA and the National Association of Intercollegiate Athletics (NAIA) conducted investigations into the addition of volleyball to their national championship programs (Shondell, and McManama p. 59). When making intercollegiate history the NAIA made volleyball their 15th competitive sport. By making volleyball their 15th sport the coaches associated was put in place for the first time. The high schools added volleyball as a recreational sport to their physical education classes. The AAHPER â€Å"American Association of Health, Physical Education, and Recreation† gave leadership in volleyball for education purposes. The AAHPER provides charts, newspapers, journals, and many other printed materials to help the teachers with their profession. They were the main contributor to the game of volleyball both competitively and recreationally through the division for Girls and Women’s Sports (DGWS). The spread of volleyball internationally was a huge success and United States armed forces did everything they could to make this happen. England got first introduced to the game of volleyball in 1914 and moved rather quick and fast to Europe. Soldiers even though their training, recreational programs, and busy schedules they were also given a task to promote volleyball in other countries and at home with their families. The YMCA has the credit for promoting volleyball abroad as well spreading the news to Canada, Southern Hemisphere, Cuba, Puerto Rico, Uruguay, and Brazil. The foreign countries when introduced to volleyball they chose to take the competitive side, and they also played recreationally but when it came down to team strategy, and the skill they were very competitive. The International Volleyball Foundation was founded in 1947 in Paris and published rules and presenting or hosting yearly world championships. In 1949 the international competition was under way and the championships were held in Prague. The International Olympic Committee (IOC) designated volleyball as an Olympic team sport in 1957, and it was included in the 1964 and 1968 Olympic Games (Shondell, and McManama p. 0). International competition affected many techniques, riles, and equipment that were used in the United States. For example, the Filipinos made to where you can only hit the ball three times on your side then you have to get it over the net. In effect to the number of hits on each side and the development of â€Å"the spike† in volleyball by international co untries, the United States saw radical changes being made and the United States eventually changed the rules to what the international countries came up with. Volleyball had cultural impacts and contributions when the game was evolving. John D. Giles and Hill were YMCA directors and promoted the sport and they stressed that people should develop strong, positive characters. Both Giles and Hill stressed these important values in the very first volleyball rulebook. Playing with friends, family, or with new people that you just met can be fun and socially interactive. You can play the game and be competitive while socializing and therefore creating new friendships. A volleyball player or the team cannot mesh well together or work effectively if they don’t have loyalty, courtesy, agreeableness, and cooperation. Many volleyball teams can have problems and are usually created by negative attitudes. By playing volleyball you can improve your moral judgment in addition to your skills. For example; if a ball is out and you touched it with your hand then you should be a moral person and be honest about you touching the ball. There are many other values that are good to have with volleyball; alertness, determination, and persistence. Recreational and competitive volleyball is relaxing, fun, and stress free and in today’s society many people could use some stress free time to just relax and have fun. The values of volleyball are very important as to how this sport really flourished. President Eisenhower and President Kennedy encouraged more and more people to get out there and exercise and to be physically fit. The tools and equipment needed to play volleyball are not expensive to get and is a fun game for everyone to play and is easy to get access to as well. Volleyball can promote being active and to staying healthy while not doing too much of a strenuous workout, it gives you time to rest and to collect your thoughts. Volleyball has come a long way in the past 40-50 years since it was first invented. It has made groundwork for new organizations, scholarships, and traveling around the world by playing and creating the game of volleyball. Many changes were made in the United States and in foreign countries and we all came together to experience the joy of volleyball and to help the game flourish. I only played volleyball my senior year of high school and I have never played the sport before but I wish I would have played it earlier because once I experienced the game of volleyball, I fell in love with the game and now I got a scholarship and a great opportunity to keep playing the sport I love. In a sense, volleyball has opened a new door for men, women, kids, and teenagers to experience something new and eventually made its way through history to become one of the most popular sports today. Works Cited Bertucci, Bob. Championship Volleyball by The Experts. Volume 12. West Point, N. Y: Leisure Press, (p. 11-18). Print. Egstrom, Glen H, and Frances Schaafsma. Volleyball: Physical Education Activities Series. Dubuque, Iowa: Wm. C. Brown Company Publishers, 1966. (p. 40-47). Print. Shondell, Donald, and Jerre McManama. Volleyball. Englewood Cliffs, New Jersey: Prentice-Hall, Inc. 1971. (p. 55-62). Print. Thigpen, Janet. Power Volleyball for Girls and Women. 2nd ed. Dubuque, Iowa: Wm. C. Brown Company Publishers. 1967, 1974. (p. 3-10). Print. How to cite Philosophy of Sport, Papers

Multicultural Policy of Australia-Free-Samples-Myassignmenthelp

Question: Critique the Australian Government Multicultural Policy. Answer: Introduction: Previous multicultural policy of Australia The People of Australia Australias Multicultural Policy was introduced in 2011, and this policy reaffirmed the shared values and cultural traditions and also considers the multicultural character which gives Australia competitive edge in an increasingly globalized world. Recently, government of Australia launched the latest policy related to multicultural multicultural statement, Multicultural Australia United, Strong, Successful in 2017 March (DSS, 2017). This paper analyzes, review, and critique this policy introduced by government in 2017, and lastly paper is concluded with brief conclusion. Multiculturalism in Australia: Australia is considered as multicultural nation with the population identifying almost 300 ancestries. As per the census of 2016 the most common ancestries in Australia are English, Australian, Irish, Scottish, Chinese and Italian. Census of 2016 also state about the high number of migration and as per these census almost one in four people in Australia which means 26 % being born overseas. Various policies are issues by Australian government in relation of multicultural initiatives. In 2017, government of Australia issued published its Multicultural Statement titled Multicultural Australia: United, Strong, Successful. This policy is coincided with section 18C of the Racial Discrimination Act 1975 under which insult, offend or humiliate words are replaced with word harass (DSS, 2017; Bourke, 2017). Review and critique in context of this policy: This multicultural statement acknowledges contribution of various British and Irish settlers in the multiculturalism of Australia, and it also includes the ethnic minorities and indigenous people. Almost 300 ancestries contribute in the accomplishments achieved by Australians, as policy stated from the first Australians to the newest arrivals. In other words, this policy specifically acknowledges the contribution of every ancestry. This policy also stated about the importance of learning English and about the terrorism. This policy praises number of foreign languages used in Australia as it increases the ability of country to indulge in foreign trade links and innovation which enhances international business. The multicultural statements set out by the policy also consider the respect in lieu of rules of law in Australia, and it also supports the equality in terms of gender which means between male and female. This policy further stated that peoples of Australia are not divided by race religion or culture, and these peoples are recognized by shared values of freedom, democracy, and the rule of law and equality of opportunity. As stated by Prime Minister Malcolm Turnbull fair go. In other words, a person of Australia mainly expects that everyone who resides in Australia must obey the rules stated in Australia, no matter whether they are Australian citizens or not (The Conversation, 2017). Introduction of this policy can also be considered as great chance for politicians to lead and unite the citizens of Australia for the purpose of celebrating the tremendous economic, cultural and educational benefits for ensuring long term commitments towards the immigration. This policy not only recognizes the importance of mutual respect but also consider the mutual responsibility of the citizens of Australia. This policy also stated that success of Australia in context of multicultural society is because of balance of rights and responsibilities which ensure stable, and resilient society which provide opportunity to everyone to contribute and get benefit from the perspectives. However, this policy is criticized by various experts and politicians in different contexts and some of these critiques are stated here. As stated in the new released multiculturalism policy United, Strong, Successful, somehow recalls the idea of Donald Trumph from his presidential campaign. This policy starts with the false statement which states that Australia is the most successful multiculturalism nation in the world. This race is won by Canada on any rational criteria, and this new policy fairly stands in the place where government rhetoric has been located for the past generation social control and integration. This policy is considered as conservative multicultural policy which stress the social integration into the preexisting social order and core values because more progressive policies generally results in social stress. As stated by leader of opposition, Hon Bill Shorten MP this policy increases the insult, abused, and humiliated of people on the basis of race. He further stated that present government choses harmony day to weaken the safeguards against the racism.in other words, Australian government give chance to increase the racism through this policy. Changes appear because of this policies are not considered legally sound and they are also morally wrong, and it is assumed by the opposition leaders that senate will not support this backward step, as stated by President Bill Papastergiadis. He further stated that political mechanism wants to reflect the broader interest of Australia and this policy is not more than sectarian obsessions (Norman, 2017). After considering the above facts, it is clear that this new policy includes both pros and cons, but contribution of this policy in the multicultural nation is ascertained with time, and it is too early to consider the contribution of this policy. Australia consist the society which founded on liberal-democratic tradition which consider the rights and responsibilities of every individual. Citizens of Australia must be loyal towards the laws of Australia, and ensures their contribution for the benefit of society. This new policy is also stated on the basis of these facts (NK, 2017). Conclusion: In 2017, government of Australia issued published its Multicultural Statement titled Multicultural Australia: United, Strong, Successful. This policy is coincided with section 18C of the Racial Discrimination Act 1975 under which insult, offend or humiliate words are replaced with word harass. This policy is criticized by various experts and politicians in different contexts, and many praise the idea behind this policy. References: Bourke, L. (2017). Government releases first multicultural statement. Retrieved on 23rd October 2017 from: https://www.theherald.com.au/story/4539975/government-releases-first-multicultural-statement/?cs=12. DSS (2017). Australian Government's Multicultural Statement. Retrieved on 23rd October 2017 from: https://www.dss.gov.au/settlement-and-multicultural-affairs/australian-governments-multicultural-statement. DSS (2017). Multicultural Australia: Australia's multicultural statement. Retrieved on 23rd October 2017 from: https://www.dss.gov.au/sites/default/files/documents/03_2017/multicultural_policy_2017.pdf. NK, (2017). Malcolm Turnbull: 'Multicultural Australia is united, strong, successful'. Retrieved on 23rd October 2017 from: https://neoskosmos.com/news/en/Malcolm-Turnbull-Multicultural-Australia-is-united-strong-successful/. Norman, J. (2017). Multiculturalism will only work if all Australians sign up, Coalition's first policy statement says. Retrieved on 23rd October 2017 from: https://www.abc.net.au/news/2017-03-20/policy-statement-on-multiculturalism-calls-for-unity/8367844. The Conversation, (2017). The governments multicultural statement is bereft of new ideas or policies why?. Retrieved on 23rd October 2017 from: https://theconversation.com/the-governments-multicultural-statement-is-bereft-of-new-ideas-or-policies-why-74838.

A Test of the Critical-Period Hypothesis for Second-Language Acquisition free essay sample

The analyses tested a key prediction of the hypothesis, namely, that the line regressing second-language attainment on age of immigration would be markedly different on either side of the criticalage point. Predictions tested were that there would be a difference in slope, a difference in the mean while controlling for slope, or both. The results showed large linear effects for level of education and for age of immigration, but a negligible amount of additional variance was accounted for when the parameters for difference in slope and difference in means were estimated. Thus, the pattern of decline in second-language acquisition failed to produce the discontinuity that is an essential hallmark of a critical period. The idea that there is a biologically based critical period for secondlanguage acquisition that prevents older learners from achieving nativelike competence has appeal to both theorists and social policymakers (Bailey, Bruer, Symons, Lichtman, 2001). The critical-period hypothesis was originally proposed in the neurolinguistic literature by Pen? ld and Roberts (1959) and vigorously followed up by Lenneberg (1967), who speculated that maturational aspects of the brain that limited recovery from brain traumas and disorders would extend to second-language acquisition. We will write a custom essay sample on A Test of the Critical-Period Hypothesis for Second-Language Acquisition or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Subsequent research using behavioral evidence appeared to con? rm this hypothesis (Johnson, 1992; Johnson Newport, 1989; Oyama, 1976; Patkowski, 1980, 1994). The measure of language pro? ciency in these studies varied (ratings of oral speech, grammaticality judgment tasks), but the typical result was that pro? iency scores declined with increases in age of initial exposure to the second language. The claim that there is an age-related decline in the success with which individuals master a second language is not controversial. The diminished average achievement of older learners is supported by personal anecdote and documented by empirical evidence (Flege, YeniKomshian, Liu, 1999; Stevens, 1999). What is controversial, though, is whether this pattern meets the conditions for concluding that a critical period constrains learning in a way predicted by the theory. A critical period minimally entails two characteristics: (a) a high level of preparedness for learning within a speci? ed developmental period to ensure the domain is mastered by the species and (b) a lack of preparedness outside this period (Bornstein, 1989; Colombo, 1982). The consequence of these conditions is that the relation between learning and age is different inside and outside the critical period. Proponents of a critical-period explanation have attempted to place the description of second-language learning within these parameters. Johnson Address correspondence to Kenji Hakuta, CERAS Building, Stanford University, Stanford, CA 94305; e-mail: [emailprotected] edu. VOL. 14, NO. 1, JANUARY 2003 and Newport (1989, 1991) have argued, for example, that there is a strong age-related decline in pro? ciency for languages learned prior to puberty (de? ned as 15 years old) and random variation in achievement among individuals who are exposed to a second language later in life. Such developmental discontinuity at an identi? able maturational time would constitute support for the two conditions of a critical period. The data, however, are controversial because of the dif? culty in separating out the effects of age of initial exposure, duration of exposure, and social and linguistic backgrounds of the participants (see the analysis and critique of Johnson and Newport’s study in Bialystok Hakuta, 1994). Other researchers have argued that the evidence fails to support the interpretation that language-learning potential is fundamentally changed after a critical period (e. g. , Epstein, Flynn, Martohardjono, 1996; Hakuta, 2001). Two kinds of evidence have typically been used in these challenges. The ? rst is the identi? cation of older learners who achieve nativelike competence in the second language (Birdsong, 1992; Bongaerts, Planken, Schils, 1995; Ioup, Boustagui, El Tigi, Moselle, 1994). The second is behavioral evidence that fails to reveal a qualitative change in learning outcomes at the close of a critical period (Bialystok Hakuta, 1999; Bialystok Miller, 1999; Birdsong Flege, 2000; Birdsong Molis, 2001; Flege, 1999; Flege, Munro, MacKay, 1995; Flege et al. 1999). Whether such evidence is considered damaging to the critical-period hypothesis depends on the stringency of the criteria for de? ning the boundaries of the critical period (Birdsong, 1999; Harley Wang, 1997; Singleton Lengyel, 1995). Nonetheless, both weak and strong interpretations of the critical-period hypothesis require the demonstration of a signi? cant change in learning outcome, not merely a monotonic decline with age. Defense of the position that language learning is constrained by a critical period requires specifying the maturational stage at which languagelearning potential changes, and ideally the reason for the change. However, there has been little consensus about what age constitutes the critical point, and reasons for proposing different ages have rarely been offered. Researchers have variously claimed, for example, that the age at which the critical period terminates is 5 years (Krashen, 1973), 6 years (Pinker, 1994), 12 years (Lenneberg, 1967), or 15 years (Johnson Newport, 1989). An alternative to the critical-period hypothesis is that second-language learning becomes compromised with age, potentially because of factors that are not speci? c to language but nevertheless interfere with the individual’s ability to learn a new language. These might include social and educational variables that in? uence learning potential and opportunity, as well as cognitive aging that gradually erodes some of the mechanisms necessary for learning a complex body of knowledge, such as a new language. Among social factors, education has been most clearly demonstrated to in? ence second-language acquisition. Learners who arrive as immigrants at different ages have fundamentally different experiences, are exposed to qualitatively and quantitatively different samples of the new language, and have distinctly different opportunities for formal study of the language either directly or through other educational content (Bialystok Hakuta, 1994; Flege et al. , 1999). Flege and his colleagues have reCopyright  © 2003 American Psychological Society 31 PSYCHOLOGICAL SCIENCE Critical Period in Second-Language Acquisition Table 1. Regression of English pro? iency on education: Spanish- and Chinese-speaking immigrants Variable Intercept 5–8 years education Some high school High school graduate Some college Intercept 5–8 years education Some high school High school graduate Some college Note. R2 Parameter estimate 1. 7431 0. 2493 0. 7324 1. 0693 1. 7398 2. 0573 0. 3484 0. 8710 1. 1708 1. 4445 SE Chinese 0. 00417 0. 00624 0. 00586 0. 00548 0. 00451 Spanish 0. 00136 0. 00184 0. 00196 0. 00209 0. 00198 SS 96,590 884 8,659 21,071 82,450 1,796,840 28,171 154,633 244,933 417,988 F 174,334. 0 1,596. 0 15,628. 1 38,030. 6 148,813. 0 2,293,711. 0 35,961. 197,393. 0 312,664. 0 533,572. 0 p . 0001 . 0001 . 0001 . 0001 . 0001 . 0001 . 0001 . 0001 . 0001 . 0001 .4221 for Chinese-speaking immigrants and . 2622 for Spanish-speaking immigrants. ported complex effec ts of educational programs on second-language acquisition, and in one of their studies age-of-learning effects disappeared when education was controlled (Flege et al. , 1999). The second group of factors is the changes in cognition that occur with aging. Although critical periods have not been posited in most cognitive domains, there are nonetheless age-related changes in cognitive processing. Some age-related changes in cognitive processes relevant to language learning are decreased ability to learn paired associates (Salthouse, 1992), increased dif? culty encoding new information (Craik Jennings, 1992; Park et al. , in press; Rabinowitz, Craik, Ackerman, 1982), and reduced accuracy recalling detail as opposed to gist (Hultsch Dixon, 1990). Kemper (1992) pointed out that older adults’ second-language pro? ciency, like their ? rst-language pro? ciency, could also be affected by such factors as working memory capacity, cognitive processing speed, and attention. All these factors decline with age, and the decline is documented across the life span. Such a reduction in cognitive resources would surely affect the ability to learn a new language. Older learners would ? nd the task more dif? cult than younger ones, although no critical period would be involved. In the present study, we examined the effect of age of acquisition on second-language pro? ciency by studying a very large sample of second-language learners who covered a wide range of ages of initial exposure to English. Minimally, demonstrating a critical period would require ? nding evidence for a clear discontinuity in learning outcome around a speci? ed age. Moreover, this pattern would have to be independent of social or educational factors that also impinge on successful second-language acquisition. the full range of the parameters in the variables of interest could be investigated. For Spanish speakers, we used data from California, Illinois, Texas, and New York, four of the largest states, with large populations of Spanish speakers.

Free Essays on Comparing Romantic Relationships

Love and Romance Throughout Word Count: 1,293 Most of the novels that we have read have a theme of love. Different kinds of love are shown throughout the stories, but one type of love interests me the most, romantic love. The romantic relationships are so different from each other in all the books. Some are true love, while others seem to be convience love. I wish to explore the feelings of two particular women who have very different ideas on love and marriage. Elizabeth and Janie are two independently minded women, living in times when such independence is not widely accepted. â€Å"Pride and Prejudice† focuses mostly on Elizabeth and her changing feelings of Mr. Darcy. â€Å"Their Eyes Were Watching God† is all about Janie and her three very different relationships throughout the novel. Elizabeth was unlike her sisters is many ways. One way that she thought completely different was on the subject of love and marriage. Elizabeth’s siblings were all about searching for husbands. Their only goal in life was to get married to wealthy men. Jane, the eldest sister seemed to be the only Benedict sister besides Elizabeth who did not necessarily want to marry for money, but for love. Getting married was extremely important to Jane but not for all the wrong reasons like her sisters. Elizabeth, however, did not seem to be in any hurry to get married. She refused two men before finally accepting a marriage proposal from Mr. Darcy. The difference between the men was that Elizabeth was truly in love with Mr. Darcy, while she did not even like the other two men who were chasing her. We could see from the beginning that Mr. Darcy and Elizabeth were meant to be together. They may have shown dislike and Elizabeth expressed much hatred, but there is a thin line between love an d hate. I don’t believe a person can have one without the other. When Mr. Darcy and Elizabeth finally express their feelings for one another and get engaged, we can feel... Free Essays on Comparing Romantic Relationships Free Essays on Comparing Romantic Relationships Love and Romance Throughout Word Count: 1,293 Most of the novels that we have read have a theme of love. Different kinds of love are shown throughout the stories, but one type of love interests me the most, romantic love. The romantic relationships are so different from each other in all the books. Some are true love, while others seem to be convience love. I wish to explore the feelings of two particular women who have very different ideas on love and marriage. Elizabeth and Janie are two independently minded women, living in times when such independence is not widely accepted. â€Å"Pride and Prejudice† focuses mostly on Elizabeth and her changing feelings of Mr. Darcy. â€Å"Their Eyes Were Watching God† is all about Janie and her three very different relationships throughout the novel. Elizabeth was unlike her sisters is many ways. One way that she thought completely different was on the subject of love and marriage. Elizabeth’s siblings were all about searching for husbands. Their only goal in life was to get married to wealthy men. Jane, the eldest sister seemed to be the only Benedict sister besides Elizabeth who did not necessarily want to marry for money, but for love. Getting married was extremely important to Jane but not for all the wrong reasons like her sisters. Elizabeth, however, did not seem to be in any hurry to get married. She refused two men before finally accepting a marriage proposal from Mr. Darcy. The difference between the men was that Elizabeth was truly in love with Mr. Darcy, while she did not even like the other two men who were chasing her. We could see from the beginning that Mr. Darcy and Elizabeth were meant to be together. They may have shown dislike and Elizabeth expressed much hatred, but there is a thin line between love an d hate. I don’t believe a person can have one without the other. When Mr. Darcy and Elizabeth finally express their feelings for one another and get engaged, we can feel...

The Great Gatsby review Essay Example | Topics and Well Written Essays - 250 words

The Great Gatsby review - Essay Example This is apparently illustrated by Nick who relocates to New York in search of a better future. At the end of the film, Gatsby exclaims to Nick that he was born penniless. Gatsby was a millionaire who was renowned in the neighbourhood, and this goes to show that success is possible for anyone as provided for by the second tenant of the American Dream. The two final tenets of the ideals of the American Dream are not well depicted in the film. Success is attained through hard work is the third principle. It is not clear to establish what Gatsby did to amass such wealth but there is an instance where Tom accuses him of bootlegging alcohol and conducting other illegal deeds. If in deed this is the reason why Gatsby was wealthy, the third principle does not apply in this case. The same can be said about the fourth tenet that asserts that success is associated with virtue. The hint of involvement in illegal practices may invalidate this tenet in the case of Gatsby and also he plans to take Daisy away from

Corporate governenance Essay Example | Topics and Well Written Essays - 1500 words

Corporate governenance - Essay Example lowed by series of consequences in the capital markets including managerial, and accounting corruption or weakness of the internal control systems panel on activities of the financial institutions. Based on the above the global economy has witnessed the introduction of new terminology namely Corporate Governance to detect the weakness in the companies’ control. The concept of the Corporate Governance has been developed to direct the management and business inside and outside the company. The Corporate Governance function enables the company to ensure the existence of efficient systems, sets out responsibilities and duties of the board of directors’ members and the executive management of the company, considering that interest of the shareholders irrespective of their shareholding and the interests of the different stakeholders in the company should be protected (Menon and Joanne1997, p 564). The responsibility of the Corporate Governance is maintaining interest such genuine management of resources and engaging in environmental awareness of the shareholders and achieve fairness among them, strengthening the role of disclosure and transparency, and reiterate role of the management. The laws and regulatory policies of the business in the Kingdom of Saudi Arabia have not given considerable attention to the concept of the Corporate Governance, except after the crisis of the Saudi Stock Exchange which took place in the second half of the year 2006 particularly 1/7/2006. In light of the flourished Saudi economy due to oil price soaring and availability of the cash along with the loans borrowing from the banks, individuals began to speculate in shares through availing loans from the banks and not from their own savings. Lack of transparencies in the market, misleading rumors, weakness of control from the Capital Market Authority and management of company’s speculations on the poor companies in terms of the financial position have increased (Ian and William 2005,

Starbucks company Research Paper Example | Topics and Well Written Essays - 250 words - 1

Starbucks company - Research Paper Example Another short term objective for Starbucks Company is to increase the customer’s awareness on Starbucks environmental concerns. Actively planning and setting short term environmental goals will achieve a long term reputation of environmental appreciation for Starbucks. Functional Tactics Functional tactics can be used by Starbucks Company to implement a strong action plan that generates positive results for the company. Functional tactics include training employees, creating a new serving materials and common areas that are environmentally friendly. Including a recycling unit in every Starbucks is a functional tactic that will increase customer awareness and help achieve short and long term objectives. Implying these functional tactics will give Starbucks and increased competitive advantage over competitors who do not show environmental concerns. Policies to Aid Strategy Execution Starbucks Company has used policies in the past to aid in completing objectives. Policies ensure that employees are empowering the company and completely understand the objectives that the company is trying to achieve. Currently Starbucks Company has implemented a policy that focuses on the customers’ needs. Managers must follow a specific policy that enables them to properly handle any issues that arise with customers. Starbucks also has a policy that empowers the Starbucks brand.

An Examination Of The Kalabagh Dam Controversy Environmental Sciences Essay

An Examination Of The Kalabagh Dam Controversy Environmental Sciences Essay Since the Independence of Pakistan in August 14th 1947, Pakistan had many dams but the three main operating dams were Tarbela, Mangla, and Warsak. For the past decade following the new millennium, there has been an immense electricity shortage in the country of nearly 3000 megawatts due to severe water logging and siltation in the dams. Thereby President Pervez Musharaff in 2005, realizing this great problem, re-opened the idea of Kalabagh dam, in December 2005, It was said to be in the greater interest of the nation. This dam was to be built on the Indus River. It was situated in Kalabagh in the Mianwali district which is in the province of Punjab. The dam would be bordering the Khyber Pakhtunkhwa area. This multipurpose dam would provide a storage capacity of 6.1 million acres, which would not only provide water for irrigation but for the development of new projects under the Water Appointment Accord (WAA) of 1991. However, even though this project was already proposed in 2008, whe n the peoples party government came into power, Raja Pervez Ashraf the Federal Minister for Water and Power cancelled the plan by stating that there was fierce opposition from Khyber Pakhtunkhwa and that the project was no longer feasible. kalabagh 3.jpg kalabagh 4.jpg This disagreement arose due to a conflict of interests between the three provinces of Punjab, Sindh, and Khyber Pakhtunkhwa . Main reason was that there would be unequal benefits to the provinces. However, after the heavy floods that touched Pakistan in the year of 2010, many believed that the construction of the Kalabagh dam would have helped save a large amount of devastation. The main importance of dams is to stop the flow of water, divert water, generate hydroelectricity, and provide water for irrigation, improving navigation, supply water to a town or a city, flood control, and generate power for that specific area. The main controversies that exist in this issue can be highlighted as water availability, food security, energy, the environmental and ecosystem impacts, the technical and financial feasibility of Kalabagh, social impacts; these include community displacement and rehabilitation. The debate on the Kalabagh dam takes its importance from the fact that if it had been built it could have saved the country from its worst ever natural disasters in which 20 million people were displaced. Apart from this, the dam if built would be able to produce 3500 megawatts of electricity which could have in turn saved the country from the power crisis it is facing today. However, this debate can be rebounded through another theory that if the three operating dams Mangla, Tarbela, and Warsak flush the silt, the country would almost be rid of its power shortage in the first place and it would mean a huge misallocation of resources in a time where the country is already in great debt. There seems to be a chronic mistrust and conflict of self interest between the central governments, land owners and politicians from which some fear that the building of the dam could mean more floods, and eventually destroy their crops. The Kalabagh dam would cost an estimated US $3.4 billion and was scheduled to be completed in a time span of six years. Literature Review kalabagh 8.gif Debate The Kalabagh dam is a huge and costly multipurpose project. Its main focus will be to provide electricity, and water for irrigation. The Kalabagh mega dam will professedly be able to generate 3600MW of electricity and store 6.1 MAF of water which will be able to irrigate 2 million acres providing for the food, and power needs of Pakistan. However, it will result in severe degradation of land by water-logging in about 20 years time. The other issues are the financial issues related with the building of Kalabagh dam. There is a very tiny possibility of our government in getting financial aid from international organizations. Most probably the dam will only increases are countries debts. However, if private infrastructure funds are attracted to finance the Kalabagh dam at a high return rate, it is uncertain that the project will still stay fiscally and cost-effectively feasible.1 The thought and possibility of building a large scale irrigation and power generation project at Kalabagh has evoked fierce criticisms among stakeholders. This has enabled this topic to still be a debated argument, and idea without a clear conclusion The very thought of building a large scale dam and not many smaller ones, to the thought of providing fair compensation, and the tremendous environmental and social impacts has emerged Kalabagh as an intensive and extensive field of argument. Clear cut information gaps, with low credibility of the government and the operating agencies, puts Kalabagh as an obstacle to informed debate. People supporting the construction of kalabagh dam argue that it is essential to meet the growing demands of an ever increasing population for cheap food, energy and that it will also increase the useful life of Mangla and Tarbela dams through reducing siltation. There seems to be an absence of systematic comparisons of Kalabagh with alternative ways of increasing deliveries of water in the irrigation system. It remains seemingly doubtful whether water flow in the Indus are violated or modified. Second, if fresh water below Kotri are reduced, the impact upon people dependant on agriculture and fisheries in coastal Sindh is highly disastrous. This will further result in the violation of the Water Accord. Another harmful effect of severe irrigation increase could also cumulate to further high levels of water logging and salinity in the Indus basin. kalabagh 9.jpe Continuous failures by the government in Tarbela, Ghazi barotha and Chotiari inspire little confidence in the government. The seminar also raised fundamental issues about the collection of funding for the construction of the kalabagh dam. If this project was to take place, hundreds and thousands of people will have to be resettled.1 Feasibility The Kalabagh mega dam will professedly be able to generate 3600MW of electricity and store 6.1 MAF of water which will be able to irrigate 2 million acres providing for the food and power needs of Pakistan. The inundated kucha Lands along the river Indus are 595,000 acres of think forest land and 600,000 of rich grazing land. If kalabagh dam project is given a green light, it could result in the grazing of this land which will further result in the lost of economic and social well being of a million people. However, it could also result in solving the power crisis of the entire country. Furthermore, the mangrove forest in Pakistan is spread over 650,000 acres and is the 6th largest in the world. It protects and nurtures thousands of botanic, aquatic, and wild life species. kalabagh 5.jpg Construction of Kalabagh will threaten the existence of these species. The total estimated cost of financing this project would be around US $8.0 billion (Oct, 1996 cost). The positive outcome identified from Kalabagh dam would be the Indus floods every five or six years, if there was a place to store this water, most of Pakistans problems concerning water availability would be almost over.2 Besides storing over 6 million acre feet of water for irrigation purposes, the dam would produce over 3600 MW. Kalabagh would be a source of cheap electricity and could serve to a massive advantage of many people. Petitions by some people have been filled against the federal government of neglecting the national interest by abandoning the project of Kalabagh which if constructed could serve hugely advantageous to the national economy. The dam would be a multipurpose project and should purely be falling in the domain of professional engineers as it seems that politicians oppose the dam more for political reasons than for any defect in the project. Opinions of Provinces kalabagh 10.gif The leading political party in creating opposition was the Awami National Party which expressed fierce reservations on the issue. The then Prime Minister Nawaz Shariff supported the construction and said that it should initiate without any further delay. Stakeholders in the National interest say that the agriculture and industrial sector could be served with the construction of the Kalabagh dam. It would be able to serve 2400 MW hydel power which could be maximized up to 3600 MW. According to some prominent individuals, It seems to be critical that the Kalabagh issue be resolved as day by day the the storace capacity of Mangla, Tarbela, and Chashma is gradually decreasing by sediment deposits. A difference of opinion in the ruling provinces has risen with Punjab and the federal government vowing for and the other three provinces voting against. A wrong decision could indeed jolt the federation.3 The irrigation and hydropower structure constructed along the 2900 km long the length of the river Indus includes two dams, nineteen barrages and forty three canals. The proposed location is 200 km downstream of Tarbela and Mianwali in Punjab province. The project will provide 35000 jobs. Experts say that Wapda has exaggerated the figures of water availability and that the water quality will be degraded if project initiates. The Arabian sea water might travel upwards for considerable distances submerging/immersing large region of lower Sindh. The shortage of water created by the dam could result the desertification of Sindh. Wapda has claimed that there is 17 MAF net available water but actually there is a shortage in the system and that Pakistan requires 16.0 MAF, so there is no surplus water for Kalabagh dam. It is also argued that if the water level in Mangla was increased without any major capital investment, what was the need for the construction of Kalabagh dam at the cost of Rs. 250 billion. Also, if farming practices were corrected, water logging and salinity could be reduced and there would be no need for the construction of Kalabagh.4 Division proportions The Kalabagh debate facts are not transparent and key issues like how much Indus river water is available and for whose usage and what expense remains unanswered. The 6.1 MAF water stored at Kalabagh is planned to be distributed as follows: Here are the supposed calculations of the water distribution, NWFP 1.1MAF, Punjab 2.1 MAF, Sindh 2.1 MAF and Balochistan 0.7MAF. This clearly shows that water distribution will be far from proportionately divided. Recent studies by professional analysts also clearly show that Wapda has incorrectly calculated the eastern river flows.5 Matters to consider Looking at the historical context, three trends can be seen, firstly, the need for water increasing, secondly, available water decreasing, and lastly downstream flow of water also decreasing. Like previously, it also seems unclear how the federal government plans to compensate the displaced persons, particularly the Sindhis who will be affected the most if the dam is to be built. From the information gathered, it can be noted that the construction of Kalabagh would mean a critical loss of natural habitat; we need more information on how Kalabagh will affect the Indus and Pakistan before making a decision.6 Discussion: kalabagh 11.jpg The Kalabagh dam has many positive and negative sides to it. Many specialists believe that Kalabagh dam is a constructive and necessary project while others believe that it has too many substantial negative aspects to it, and that it would be a bad idea to go through constructing it. My personal perspective on Kalabagh is that it should not be made and instead a better planned dam with less profound resistances, and difficulties should be implemented. Many facts show that Kalabagh dam could bring about major catastrophic problems, and yet would not guarantee the required supply of energy. Some major problems of the Kalabagh dam being implemented include the major problem of the Indus River running out of water or the water that remains there could get polluted due to salinity. The Indus river has already seen water shortages in the past decade, and the dams that are present already have not been able to be filled to their capacities. Besides this, the major conflict between the Punjab and the other three provinces is far too great. It is a common thing to believe among the people of the other three provinces that only the Punjab would be benefiting from the project. This belief amongst the three provinces can lead to a huge dispute within the country. The other major conflicts that caused for the plan to be rejected back in 1996 were that Kalabagh has been estimated to silt quicker than normal dams, the overall articulated performance of the dam seems not to be up to the required standard, and would have more cons than pros. It is estimated that the electricity that would be generated would be much less than the other already operating, and what is really needed. The electricity generation being so less, would mean that the maintenance, and operating expenses of the dam would be higher than the overall outcome. If the dam silts quicker this could cause the capacity of the dam and its performance to decrease even further. Another serious concern of the Kalabagh dam project is the displacement of the people who live in the area near the projected dam. These people will have to be resettled elsewhere which is another serious cost to the government. There would be a huge loss in the fertile land of the country, especially in the Punjab and Khyberpakhtunkhwa provinces. kalabagh 2.jpg The Kalabagh dam project is located near the forests where there is a huge amount of wildlife as well as trees necessary for mans survival in that area. These trees have material necessary for manufacturing of certain herbs and medicines. Endangering the wildlife is in turn dangerous for us as well, as food chains and the environment would be negatively afflicted. roads.jpg The structured building of the Kalabagh dam would also affect some of the major transportation routes in those particular areas. One of such bypasses is the Attock-Talang by-pass. These highways and bypasses would have to find a substitute route and this would cause further plans, implementation, and construction of new roads all across the province. This would further increase the cost, and would mean additional costs to the already weak project.7 The Kalabagh dam would bring more pressure on the river Kabul, and this would in-turn cause more water logging. Another disruption would be in providing gas. Kalabagh would disrupt the Sui gas pipe line between Peshawar-Rawalpindi, and Rawalpindi-Kohat. This would mean that new ways must be found to produce gas to these areas just as effectively and efficiently as these Sui gas lines do. Kalabagh dam would need a high amount of capacity to be filled for storage and irrigation canals, and to fill these amounts Sindh and Balochistan would have to suffer from shortages in water availability. This discussion could go on and on, the list will keep growing. However, the last major issue that the project of Kalabagh represents is that the location at which the dam is designed to be built lies on a faulty piece of earth, where a major earthquake could result in a really massive disaster.8 http://www.doodhpattiblogs.com/wp-content/earthquake_Pakistan.jpg In a world where the worlds less fortunate countries continue to be taken for granted by the more powerful nations, and where constant exploitation is norm, the World Bank continues on to show its state of readiness for the help of the Kala Bagh Dam, financially or otherwise. It has continued on to express that this project is the largest one currently present in the Banks Agenda. It has been in the Banks books since 1962 when Sir William Illif, the Banks chairman, along with USAID gave their votes for the Kala Bagh Dam. Wapda, on the other hand, were in the favor of the Tarbela Dam, which was later on selected by the countrys government and became the entity after a little while. kalabagh 7.JPG The Kala Bagh Dam has been described as a social service for the countrys electricity users who are using it free of cost. It has also been noted that the main idea behind the whole Kala Bagh Dam Project was to construct another source of electrical power generation for Pakistan, which has been facing deficits in meeting its electrical power demand. The Environmental Impact of the project is also considered to be a major issue. Keeping all these things in mind, the project incurs more social costs than benefits if the project is accepted and brought into construction.9 kalabagh 12.jpg It can be concluded that Kalabagh dam is not going to be beneficial to the country. It obviously poses some positive points such as higher production of energy, more irrigation, but these claims are just claims and have not stood well under the analysis of technical experts. WAPDA along with the present government has had a reputation for being highly non reliable, and untrustworthy. The projective supporters of Kalabagh seem to have not addressed the problems that would arise from the project in much detail. Even if the claims of the governments and the figures by WAPDA are accepted there are other major problems that cannot possibly be dealt with easily dealt with or avoided. The pollution of the water in the areas of Sindh and Balochistan are major sources of disputes. Even on human grounds when people living in those areas would be displaced, besides the cost, the people would have to move to a whole new lifestyle and familiarize themselves to a whole new environment. The long term effects of Kalabagh dam are inevitable such as the environmental degradation of the forests and the wildlife being adversely affected. Instead of constructing Kalabagh, the full capacity of the Pakistans existing dams Tarbela, Warsak, and Mangla should be utilized by clearing the silt, and increasing the height of the walls. Kalabagh dam is a mega project with huge risks as well. It would be wiser to construct a number of small dams which could produce the required energy, and not have major conflicts of opinion associated with their construction. kalabagh 13.jpg

North and South and Hard Times Essay -- Dickens Hard Times Essays

North and South and Hard Times       In   "Industrial" H Sussman states that "one of the most significant shifts created   by industrialism" was that of the "separation of the workplace from the home".   This "shift" created "new gender roles" with the "husband as breadwinner [and   the] wife as childcare giver" and led ultimately to the "19th century   ideology of the two separate spheres -   the masculine public sphere of work [and]   the private female sphere of domesticity". Is, however, this "shift" one which   Elizabeth Gaskell in North and South and Charles Dickens in Hard Times not only reflect but one which they endorse?    If the public   sphere is masculine then the opening chapters of HardTimes immediately confronts us with this masculinity in the form of Gradgrind. The   opening line of the novel, "Now what I want is facts", is assertive and   authorative, the masculine manifestation of public speech. The demand for facts   can be articulated by Gradgrind and responded to in the appropriate terms   by Bitzer, who too, is part of this masculine world, and who can therefore   clinically define a horse. Sissy Jupe however, in the face of such assertiveness   is unable to react in any terms other than being inarticulate and "alarmed".   Dickens however does not share Gradgrind's demands for the masculine "fact".   In writing Hard Times Dickens drew heavily from the criticism of   industrial society in Thomas Carlyle's essay "Signs of the Times". In this essay   Carlyle condemned a society where: "Not only the external and physical alone is... managed by machinery, but the internal and spiritual also". This is the idea   that the competitive, masculine, business sphere has permeated into the private   sphere,... ...ard times but reflections of deeply   divided ones.    BIBLIOGRAPHY:    North and   South, Elizabeth   Gaskell, Penguin Classics (1995).    Hard   Times, Charles Dickens,   Oxford World Classics (1998).    "Signs of the   Times", Thomas Carlyle, Thomas Carlyle: Selected Writings , Penguin   Classics (1971)    "Industrial",   H Sussman in A Companion to Victorian Literature and Culture, ed. Herbet   F. Tucker (1999).    "The   Industrial Novels", Raymond Williams in Culture and Society (1958).    "What must   not be said: North and South and the problem of women's work", Catherine   Barnes Stevenson.    "The Domestic   Sphere in the Victorian Age", Bonnie G. Smith in Changing Lives.    Charles   Dickens: The Critical Heritage ed. Phillip Collins.    Elizabeth   Gaskell: The Critical Heritage ed. Angus Fasson.

Proportioning of Concrete Ingredients and Mixes

Ingredients for concrete are cement, fine aggregate, coarse aggregate and water. The best concrete can be obtained by mixing the ingredients in correct proportions. The ideal proportion of concrete will be that, which produces greatest strength and solidity at the least cost. In estimating the quantities of ingredients for cement concrete it should keep in mind that voids of coarse aggregates are filled up by sand and voids of fine aggregates are filled up by cement. The concrete mix of 1: 1: 2 and 1: 11/2: 3 are mostly used for water retaining structures.The concrete mix 1: 2: 4 is most commonly used for R. C. C. construction. The mix proportion of 1: 3: 6 and 1: 4: 8 are used in lean concrete works. The concept behind the proportioning of concrete mixes is that the resulting concrete is densest and strongest with least amount of cement. Following are the methods of proportioning concrete: †¢Arbitrary Standard Method. The concept of this method is that fine aggregate should be sufficient in the mix to fill the voids of coarse aggregate and quantity of cement is just sufficient to fill the voids of the fine aggregate.By experiments and experience, it is seen that ratio of fine aggregate and coarse aggregate to develop a dense mix lies between 1: 11/2 and 1: 21/2. Similarly, amount of cement, required to fill the voids of fine aggregate is ascertained. Based on experience and experiments, it is possible to fix arbitrary ratios of cement, F. A. and C. A. in forms of 1: n: 2n. †¢Minimum Voids Method. In this method of proportioning, the voids in F. A. and C. A. are found out the separately with the help of graduated cylinder and water.After finding the voids, cement and F. A. are so proportioned that they are slightly more in volume than the voids in F. A. and C. A. , respectively. Cement is normally taken 10% more and F. A. about 15% more than the percentage of voids in F. A. and C. A. Sufficient water is added to the mix, so obtained to make the mix wo rkable. This method does not give satisfactory results because presence of water, in sand and cement separates the constituents of coarse aggregate, thereby increasing the voids.In this method of proportioning no consideration is given to the grading of the aggregate which is very important concept in concrete technology. Hence, concrete designed by this method does not give the highest strength. †¢W/c Ratio. W/c ratio law states that the strength of well compacted concrete with good workabity is dependent only on w/c ratio. In addition to other factors like grading and proportioning of aggregates, proportion of cement, the workability of concrete also depends upon the quantity of water used in the mixture. ? Proportioning of Concrete Ingredients and Mixes Ingredients for concrete are cement, fine aggregate, coarse aggregate and water. The best concrete can be obtained by mixing the ingredients in correct proportions. The ideal proportion of concrete will be that, which produces greatest strength and solidity at the least cost. In estimating the quantities of ingredients for cement concrete it should keep in mind that voids of coarse aggregates are filled up by sand and voids of fine aggregates are filled up by cement. The concrete mix of 1: 1: 2 and 1: 11/2: 3 are mostly used for water retaining structures.The concrete mix 1: 2: 4 is most commonly used for R. C. C. construction. The mix proportion of 1: 3: 6 and 1: 4: 8 are used in lean concrete works. The concept behind the proportioning of concrete mixes is that the resulting concrete is densest and strongest with least amount of cement. Following are the methods of proportioning concrete: †¢Arbitrary Standard Method. The concept of this method is that fine aggregate should be sufficient in the mix to fill the voids of coarse aggregate and quantity of cement is just sufficient to fill the voids of the fine aggregate.By experiments and experience, it is seen that ratio of fine aggregate and coarse aggregate to develop a dense mix lies between 1: 11/2 and 1: 21/2. Similarly, amount of cement, required to fill the voids of fine aggregate is ascertained. Based on experience and experiments, it is possible to fix arbitrary ratios of cement, F. A. and C. A. in forms of 1: n: 2n. †¢Minimum Voids Method. In this method of proportioning, the voids in F. A. and C. A. are found out the separately with the help of graduated cylinder and water.After finding the voids, cement and F. A. are so proportioned that they are slightly more in volume than the voids in F. A. and C. A. , respectively. Cement is normally taken 10% more and F. A. about 15% more than the percentage of voids in F. A. and C. A. Sufficient water is added to the mix, so obtained to make the mix wo rkable. This method does not give satisfactory results because presence of water, in sand and cement separates the constituents of coarse aggregate, thereby increasing the voids.In this method of proportioning no consideration is given to the grading of the aggregate which is very important concept in concrete technology. Hence, concrete designed by this method does not give the highest strength. †¢W/c Ratio. W/c ratio law states that the strength of well compacted concrete with good workabity is dependent only on w/c ratio. In addition to other factors like grading and proportioning of aggregates, proportion of cement, the workability of concrete also depends upon the quantity of water used in the mixture. ?

List of Noble Metals

List of Noble Metals Here is a list of noble metals, which are metals that resist oxidation and corrosion. RutheniumRhodiumPalladiumSilverOsmiumIridiumPlatinumGold Some lists include mercury as a noble metal. Rhenium is also included as a noble metal by some scientists and engineers. While noble metals retain their shiny color, base metals tend to oxidize in moist air. However, some metals that resist corrosion are not considered noble metals. These include titanium, niobium, and tantalum. In atomic physics, the noble metal group consists of copper, silver, and gold. Only these three elements have completely filled d-subshells. Most noble metals are valuable and rare, yet the noble metals are not exactly the same as the precious metals. See a chart of noble and precious metals. Source Brooks, Robert R., ed. (1992). Noble Metals and Biological Systems: Their Role in Medicine, Mineral Exploration, and the Environment. Boca Raton, Fla.: CRC Press. ISBN 9780849361647.

Heart of Darkness vs Apocalypse Now essays

Heart of Darkness vs Apocalypse Now essays In the article, Narratological Parallels in Joseph Conrads Heart of Darkness and Francis Ford Coppolas Apocalypse Now Linda Costanzo Cahir compares and contrasts both the novella and the film. Both writers had the same theme and meaning in mind, but their structure and technique was what made the stories different. In both the novel and the film, we see the central character (Marlow or Willard) as a man drastically altered by a past experience. Each story begins with the main character explaining how he was appointed to take the journey up the river. Both Marlow and Willard made three unscheduled stops with the crew. The third stop being the soul-altering confrontation with the mysterious Kurtz (Cahir 1). Although the plot is the same, the stories are different. Not only in the way they are told, but also in the way the main character endures the excursion. Linda Costanzo Cahir speaks about the recording eye. The narrator serves as the recording eye in Heart of Darkness. Being invisible only between the teller and listener, the narrator sees what is going on and reports back to the reader. We see what the narrator sees just as we see what a camera sees. The narrator controls what we hear and see at all times. Apocalypse Now is a more contemporary version of Heart of Darkness, retold through a camera. Coppolas camera retells Benjamin Willards tale (2). We see everything through the eye of the camera. Another similarity between the two stories is the audience. Either by book or my film, this story is being told to someone. In Heart of Darkness, the narrator is telling the story to the other people on the boat, while in Apocalypse Now, Willard is telling the story to the audience. Like Chaucers Pilgrims, Conrads character (in this frame portion if the story) are identified by their professions only; and they, too, passed the t...

The future technologies of drug delivery systems Essay

The future technologies of drug delivery systems - Essay Example teins or synthetic gene design have matured to the level where they can transferred to industrial applications in recombinant protein design (Kayser & Warzecha, 2012). On the basis on genetic code, numerous proteins that have been approved for clinical use are subjected to alterations. These changes occur in amino acid substitution so as to improve the pharmacokinetic and pharmacodynamic activity. In addition, these changes also lead to the development of antagonist functionality. These derived proteins with site directed mutations are referred to as muteins and display good pharmacological attributes. Several approved recombinant therapeutic products are engineered post-biosynthesis. From the molecular biology background, post-translational engineering is associated with glycosylation or lipidation post-biosynthesis (Kayser & Warzecha, 2012). A drug delivery system (DDS) is defined as a formulation or device that allows the introduction of a therapeutic substance in the body, such a system is capable of improving the efficacy as well as safety of the substance by controlling the rate, time and place of release of the drug in the body. This process includes the administration of the therapeutic product, the release of active ingredients across the biological membrane to the site of action (Jain, 2008). The majority of the pharmacological attributes of classic drugs can be enhanced by the use of drug delivery systems. These include particulate carriers mostly comprising of polymers and lipids as well as their associated therapeutics. Drug delivery systems are devised to change the biodistribution and pharmacokinetics of the drugs. Alternatively, these drug delivery systems function as reservoirs for the associated drugs (Allen & Cullis, 2004). The main objective of medicine and pharmacy is the delivery of any medication at the right time in a safe and reproducible fashion to a particular target and at the appropriate level. However, this requirement is often

Evaluation Essay on The Dark Knight Trilogy Example | Topics and Well Written Essays - 1250 words

Evaluation on The Dark Knight Trilogy - Essay Example Far more than merely being a suit to which Batman wears, the costume in the progression that is exhibited itself is something of a subplot and corresponding and analogous to the main storyline is taking place. In addition to the progression of the costumes will that Batman wore within the trilogy, the viewer instantly comes to the extermination that a more flexible and freer style is exhibited in each progressive film. Naturally, it can and should be noted that this more free and flexible style also means that the representation of the suit becomes more fluid and less like a patchwork or mash of armor. It would therefore not be a stretch to compare the way in which the suit is exhibited within these films as an indication for the overall level of completeness, self identification, and personal development that Bruce Wayne brings to this created character. In such a way, the costume itself serves as a type of micro theme in which the viewer is made aware of the fact that Batman, throu gh the representation of the suit, is continually evolving and ultimately becoming more and more comfortable with the character he defines. Similarly, with regards the improvements that were made over previous Batman films, the current trilogy exhibits expertise in both makeup and costume design that ancillary characters and villains represent. No more can this be seen as with regards to the character of â€Å"the Joker†. Whereas in movies of the past, the Joker has been portrayed in unbelievably comical ways, the deep scars along with the faded clown makeup that the Joker exhibited only served to reinforce the level of understanding the audience had with regards to his villainy. In such a way, costume and makeup were able to... Element that gives the trilogy strength is with regards to character development that takes place within the secondary characters of Alfred Pennyworth and Jim Gordon. Whereas in the beginning of the trilogy Alfred Pennyworth acts as an unquestionable pillar of support for Bruce Wayne, as he begins to see the increasing psychological and emotional toll that the character of Batman is having upon Bruce, Alfred’s overall level of support beings to diminish. This is of course most distinctly noted within the third film as Alfred finally actively attempts to restrain Bruce Wayne from returning to his role due to the incalculable effect that it is having upon him. In something of an Opposite Way, Jim Gordon, at first highly skeptical of the character of Batman, eventually comes around to realize that such a character plays an important role within the society of Gotham. Although Jim Gordon cannot be considered as a villain, the fact of the matter is that he nonetheless exhibits less than desirable traits with regards to the manner in which he attempts to utilize Batman to his own ends. Regardless of such a selfish motive, Jim Gordon ultimately agrees to further a lie as a means of keeping Batman’s secret safe. Perhaps most importantly of all, with regards to character deterioration, Bruce Wayne undergoes the most romantic and prolonged transformation of any of the characters within the film series. Whereas the first film portrays the character that dabbles with his alter ego in the form of Batman, this dynamic is cemented within each subsequent film to the point that Bruce Wayne nearly ceases to exist by the time â€Å"The Dark Knight† concludes.

Flash Fiction Essay Example | Topics and Well Written Essays - 750 words

Flash Fiction - Essay Example Flash fiction Mr P was known for his combative approach in dealing with issues affecting the general public. The fact that he was approachable must be acknowledged from the onset. He was loved by all and sundry. On this fateful day, the members of parliament of his country had allegedly awarded themselves huge salaries and send off packages given that their terms in office were almost coming to an end. This did not go down well with Mr P who was known to object to the corrupt and unethical tendencies of the greedy members of parliament. He termed the move unfortunate, cruel, insensitive and highly regrettable. He then moved ahead and called the members of the public to hold a peaceful demonstration in order to express a public displeasure and dissatisfaction with the move of the law makers. It was around 4pm, barely two hours after Members of Parliament unanimously agreed to award themselves the packages, and the beautiful town of Ayoma was already thronged with crowds demonstrating. There was a lot of noise in the town. The businesses suddenly came to a standstill. Mr P was at the fore front, leading the demonstration. The crowd turned rowdy and almost unruly. The roads connecting the town to other major towns were blocked. It was not business as usual. The members of the media were all over the place covering the event. It was exactly 5 pm when a huge group of security officers were deployed to quell and calm the crowd that had become very rowdy. Gun shots were heard in the air. Tear gas and hot water was poured on the demonstrators. Mr P took the police head on, confronted them. A police officer caught him by the collar of his shirt. He fought back by giving a very hot slap on the cheek of the officer until the officer collapsed. He would later say that he did not have any intention of slapping the police officer, in fact, according to him, it is the officer that brought his cheeks closer to his hand. All in all, nobody dares the police and gets scot free. A s such, they arrested him. This worsened the already bad situation. A man of the people had been arrested by the police serving an irresponsible government. A man of the people had been put into a police vehicle, a â€Å"Black Maria† heading for the pathetic cell. The crowd could not take this lying down. Things took another turn, violence ensued. The groups engaged the police in running battles fighting for the release of their man. They used the weapons at their disposal to attack the police. Stones were coming towards the police from all directions like rain water. Containing the situation became difficult. More and more police officers were deployed to help ease the violence which had now moved from fighting with the police to looting of property from shops and other major business premises. At some point, a gunshot was heard and a sharp voice of a female reverberated through the crowd. It was the only sister of Mr P. She

Commentary on Tash Aws Harmony Silk Factory Essay Example for Free

Commentary on Tash Aws Harmony Silk Factory Essay The extract from the novel The Harmony Silk Factory by Tash Aw, seems to serve as an introduction within the larger context of the complete novel. The central theme of the extract is the concept of appearance VS reality; some things are, in reality, not what they appear to be. Through the use of characterisation and setting, the author manages to bring out this theme. In addition, the use of setting and characterisation creates a degree of tension within the extract, and draws the reader into the story. Characterisation plays a major part in the extract. The main character of the extract is also the narrator. The narrator is characterised through the use of many literary devices; through his narration, aspects of his personality are revealed to the reader. We find that the narrator has two sides: the face he shows the world around him and the side that the reader is introduced to through his narration. The side that the narrator shows to the world around him and the side of him revealed to the reader are two different personalities. His external appearance is one of a quiet, non-existent, seemingly inconsequential person as can be seen from the fact that none of the visitors ever noticed [him]. However, this quiet exterior belies the fact that he observes all the comings and goings within the silk harmony factory. From my upstairs window, I saw everything unfold. Without father ever saying anything to me. The narrator is fully aware of all his fathers smuggling activities opium and heroin and Hennessy XO and bribing of the Thai soldierswith American cigarettes and low-grade gemstones but never lets his father catch on to that fact. The narrator also states that he is only of modest intellect and this is supported by his fathers belief that he would always be a dreamer and a wastrel. We find however, that his quiet demeanour conceals an observant, keen intellect. Contrary to his self-deprecating statement, we notice that he displays an extraordinary sense of awareness in a child of his age, suggesting that he is extremely intelligent. Even as a child he was aware of what [his] father did. His action of lifting the linoleum and pressing his ear to the floorboards to listen into his fathers Safe Room reveals to us his ingenuity and is a reflection of his intellect. While he does not mange to discern any information, he is sharp enough to realise that the low, muffled rumble was the tipping of diamonds onto the green baize table. While the narrator may appear to be of merely modest intellect, it seems that in reality he is incredibly intelligent for a young child. His self-deprecating statement also serves to highl ight his actual cleverness and quick mind. The theme of appearance VS reality can also be seen in the characterisation of two minor characters: the general and the young lady in the car. The narrator tells us that the general didnt look much like a soldier, but he had a Mercedes-Benz with a woman in the back seat, which would indicate a fairly high level of affluence and power which comes with the rank of a general in the army. With his cheap grey shirt and gold teeth, the man may not have looked like a general, but other indications would have exposed the reality of what he really was. This is similarly echoed in the characterisation of the young woman in the back seat of the car. The narrator describes her as having fair skin, almost pure white, the colour of salt fields on the coast. The narrator then goes on to state that she was young and beautiful, and when she smiled I saw her teeth were small and brown. This contrast between the state of her teeth and the colour of her skin further highlights the theme of appearance VS reality; while she appears to be pure and white on the outside, her teeth are dirty and decayed. This contrast is highlighted also by the use of visual imagery salt fields when describing the colour of her skin. Furthermore, the contrast between the general and the young woman also emphasizes the theme of appearance VS reality. The general wears a grey shirt, while the young woman is described as having white skin. Where the generals teeth are gold in colour, hers are small and brown. From this we can see that outward appearance does not seem to be a very good indicator of what the reality really is. Finally, the setting also contributes back to the theme of appearance VS reality. The name of the factory The harmony silk factory, which becomes synonymous with the house, gives no indication as to the activities of vice conducted there. Both physically and figuratively, the narrators house seems to be hiding behind the factory. The theme of appearance VS reality is manifested in the physical setting of the Harmony Silk Factory. The characterisation and setting, besides bringing out the theme of the appearance VS reality, also serves to create tension in the story and cause the reader to want to read on. The setting of the house, with its small mossy courtyard which never got enough sunlight gives the location of the extract an air of mystery; the lack of light and dampness of the place (as can be seen by the growth of moss) further builds upon the mysteriousness of the setting. This description appears in the first line of the extract, and the readers curiosity is pricked as to what actually goes on within the Harmony Silk factory. Also, the characterisation of the narrator serves to lead the reader on to read the rest of the novel. How is this achieved? Firstly, the narrator is a nameless, 1st person narrator. The use of the 1st person narration serves to give the tone of the extract a feeling of intimacy, or closeness to the subject matter. At the same time, his lack of a name distances him from the reader, again creating an air of mystery which surrounds him. Secondly, the tone of the narrator is very matter-of-fact. He describes somewhat shocking, illegal proceeds with the same tone one would use to describe everyday activities. He matter-of-factly states Mainly he smuggles opium and heroin and Hennessy XO and I knew what he was up to and whom he was with. The narrator describes theses happenings with a certain detachment which seems nonchalant or could be due to the fact that he is already used to this sort of behaviour. In fact, the narrator comes across as unfazed by all his fathers wrongdoings and does not seem affected in any way. This matter-of-fact tone is further highlighted by the narrators use of literary devices such as verbal irony. The use of verbal irony is evident throughout the extract. One of the first instances is in the 2nd paragraph in which the narrator describes the type of people who visit his house. He describes his Fathers clients as if they were guests or VIPs. Entry was strictly by invitation with privileged few being granted access; he states that only the liars, cheats, traitors and skirt chasers of the highest order are allowed in. These individuals have been seemingly elevated to a position of importance but by describing them in this way, the narrator has revealed them to be merely the scum of society. Another instance of verbal irony is in the line Now I would give everything to be the son of a mere liar and cheat. The irony is in the fact that the narrator views his father is so vile that he would rather be the son of someone who only cheats and lies. Also further irony can be found in the line my crime-funded education to good use. We find that he is now using his education, paid for by his fathers crimes, to uncover his fathers crimes. The use of verbal irony builds upon the narrators characterisation, as parts of his personality are slowly revealed to the reader. The narrator also uses an extremely convoluted and verbose way of narrating known as periphrasis. His manner of speaking is roundabout and elaborate. He uses ellipsis to interrupt his own narrative, partly for convenience the only people who came partly because my fathers varied The narrator constantly interjects his own narrative with interruptions and unnecessary lines such as gold, real solid gold. The use of unnecessarily long paragraphs to say a simple thing also add on to his convoluted manner of narration. The second last paragraph could have been shortened by saying I am now at peace and am not ashamed to reveal the story of my fathers life. However, he instead says there is another reason I now feel particularly well placedI am at peace. The use of periphrasis also heightens the melodramatic way the narrator leads the reader on. Phrases such as that wasnt all he was and I have searched for this all my life. Now, at last, I know the truth and I am no longer angry. In fact, I am at peace serve to heighten the tension within the paragraph. He describes his fathers past as terrible and the title he gives to his tale, The true story of the infamous Chinaman called Johnny, seems to elevate his fathers story to one legendary importance. The use of the phrase true story also lends a sense of credibility to his account. The revelation of the title to the reader is the climax of the tension that has been building in the last few paragraphs, albeit a somewhat anti-climatic one. This climax (or anti-climax) serves to leave the reader wanting more and leads the reader on to continue reading the rest of the story. The narrators self-deprecating and quirky way of narrating serves to endear the narrator to the reader. We also discover certain facts about his childhood through his narration. At no point in the extract does a narrator mention his mother. This may only be a conjecture, but the lack of a motherly figure in his life, a lack of love, may have contributed to his strange and unusual way of narrating and also his self-deprecating attitude. Also, we find that he may have endured physical abuse as a child from the line I had become used to this kind of punishment in response to his father twisting his ear. This makes the reader increasingly sympathetic to the narrator as the narrative progresses. Thus, when the narrator begins using melodrama to capture the attention of the reader and lead the reader on to the rest of the novel, the reader follows with little resistance. This characterisation and narration, coupled with the mysterious atmosphere created by the setting, creates a sort of tension which compels the reader to read on. It engages the reader and draws the reader into the world the author has created. As we have seen characterisation and setting both have a dual purpose. If this extract is the beginning of the novel, then the author has succeeded in drawing the reader into the novel. By using both characterisation and setting to bring out the theme and simultaneously create tension, the author has succeeded in creating a world with characters that engage readers and has successfully written an effective and exciting beginning to the novel.

Effectiveness of the World Cup Campaign on Lafarge Concreto

Effectiveness of the World Cup Campaign on Lafarge Concreto Executive Summary Primarily the study aims to give the reader an insight into the Indian Cement industry. The project aims to profile and understand the effectiveness of the World Cup campaign of Lafarge Concreto cement. The first phase will be to know the competitors of different brand of PSC cement in eastern India and analysis of their promotion by secondary research. The second phase will be the analysis of the World Cup promotional activities of different brands with celebrities. And then the analysis of the World Cup campaign of Lafarge Concreto with Dhoni is to be done. The third phase will be the comparison of the World Cup campaign of different brands/product with Lafarge Concretos World Cup campaign that will lead to some new findings which will help to formulate new ideas. The fourth phase is to know the effectiveness of the World Cup campaign of Lafarge with Dhoni with the help of a survey i.e. how customers are associating Dhoni as a brand ambassador of Lafarge Concreto, and their feedback about the product, the survey will include meeting dealers and the customers with questionnaire. The final phase will be the analysis of the survey, based on the suggestions and feedback from the customers, ideas will be formulated to improve the promotion which will help to create a strategy that will stay for longer time in future. A Stint at an Advertising Agency- Ogilvy An advertisement agency is a service provider. It provides services to its clients. The primary service of an ad agency is to create a goal oriented and effective advertisement and promotional campaign which aim at putting across the message of the company positively in the eyes of its target audience. In the face of stiff competition every company wants to have an edge over its competitors. Advertising agencies therefore also do the work of research for their clients. This helps the company to take informed decisions and the advertising agencies to create advertisements which break through the clutter and are attention grabbing, persuasive and unique. The main functions of an advertising agency are: Understanding the company, its products and target audience Doing research for better understanding Planning an advertising campaign Making strategies Creating the advertisement and other promotional campaign Measuring success of the campaign About Ogilvy Ogilvy Matheris an international advertising ,marketing and public relations agency based i nManhattan and owned by the WPP Group. The company operates 497 offices in 125 countries. It was founded in the year 1948 by David Ogilvy as â€Å"Hewitt, Ogilvy, Benson, Mather in Manhattan. Rochelle Lazarus is the chairman andMiles Young is the CEO. Ogilvy opened its first agency in India in the year 1928. It was the first advertising agency in India. Ogilvy has launched many advertisements which have been very successful in all these years. The company in India operates with offices located in all the major cities. Piyush Pandey is the Executive Chairman and the Creative Director at Ogilvy Mather, South Asia. OGILVY OFFICES IN INDIA The focus areas include advertising, direct marketing, public relations and activation. Ogilvy Activation includes services in the non-traditional area of advertising Ogilvy Landscapes, Ogilvy Outreach, Ogilvy Live and Ogilvy Signscapes which together with the focused services consolidate offerings to clients. OM India is OM Internationals fifth largest operation in terms of profits, with the US ranking first and European nations occupying the other three positions. It is ranked Indias number one agency by Brand Equity survey on leadership, creative ability, investment in employees, client servicing, most influential people and great creative directors. Awards Recognitions OM has bagged several awards for print advertisements, TV ads and case study presentations. OM was awarded the Grand Effie Gold and Gold for service on Hutch, a campaign that won awards at the Abbies too; Gold Effiefor corporate advertising for the Cadbury Crisis Management. OM bagged three Bronze Lions at the Cannes Festival 2004 for two Public Health Safety campaigns for Hutch and one for Concern India Foundation; a Gold two Silvers at the Emvies, 1st Runner Up for Asias ‘Office of the Year 2004 by Media magazine, an award that spans 360 degree communication and HR. From Silver Pencil to Asian Brand Marketing Effectiveness awards for campaigns that include Advertising, PR, CSR, Interactive and Direct Marketing, OM has received recognition for its stature as Indias No. 1 communications agency. OM Mumbai was ranked 8th hottest shop in Asia by Campaign Brief Asia in 2002. Every business unit in OM has received recognition in the domestic and overseas markets. Ogilvy won three Gold, five Silver and five Bronze stacking up to 120 Points that won Ogilvy the title of EFFIE Agency of the Year 2009. Vodafone won EFFIE Client of the year in 2009.Ogilvy Kolkata won the Agency of the year in 2010 at Annual Calcutta Advertising Club awards for creative excellence. Ogilvy Kolkata won many award in ABBY awards in the year 2010. The categories in which OM Kolkata won metals are 5 silvers for the Lafarge and Concreto campaigns (category: Home/ dà ©cor/ lifestyle), 4 silvers for the Kolkata TV print campaign (category: Media), 1 Gold for Childrens Little Theatre radio spot (category Radio, services). List of Clients Vodafone Kolkata Circle Vodafone Rest of West Bengal Vodafone Orissa circle Vodafone Bihar circle Lafarge Concreto Lafarge Duragaurd Tata Steel Star Jalsa Coal India Aque Duct PVC pipes Tea board of India Organizatonal Structure of Ogilvy Operational Flow at Ogilvy At Ogilvy, the client servicing executives prepare and pitch a new product or service to a client. It is very important that the pitch is well structured, client centric and adds value to the company. Once the client appoints the advertising agency then the budgets are negotiated. For every new campaign the client briefs the client servicing executives about their requirements. The client servicing executives studies the brief in details and figures out the core need behind the requirement. According to the requirement there is negotiation with the client about the estimated amount which the client will be billed for the campaign. On the basis of the clients requirement and the detailed research by the executive, brief is given to the creative department about the campaign. After understanding the brief the creative department reverts back with the idea for the campaign. If the idea matches with the clients brief, the client servicing executive asks the creative department to proceed forward. The executives interact regularly with the client through emails and phone calls. After a lot of interaction with the client and the executives, the creative department prepares required creative as per the idea which was finalized. The client servicing executives gets an approval for the creative from the clients. After the executive finalizes the requirement all the creative which are finalized for the campaign are given to the studio operators. The studio operators do the adaptation of the creative in terms of different size requirement, change in the copy etc. They also make sure that all the mandatory guidelines given by the brands are incorporated in the promotional material. The studio operators do a lot of adaptations according to the region in which the campaign is to be released. This may require using the copy of the advertisement in various languages this is done by the translators. The translator translates the copy according to the local language. The final layouts are shared with the client for their approval, in form of JPEGs. The client reverts back and changes if any are made by the studio operators. Then the final advertisement is released for printing. Apart from the print ad client may require radio advertisements, television commercial, audio visual or any other innovative material for promotions. The client servicing interacts with the respective vendors and gets the work done. Introduction Indian Cement Industry An Overview Indian cement industry dates back to 1914 first unit was set-up at Porbandar, with a capacity of 1000 tones. [2] India manufactures 251.2 Million Tones of cement per year. Indias per capita cement consumption is only 156 kilograms against Chinas 600 kilograms. [4] Cement sales primarily through a distribution channel. Ready mix concrete a relatively nascent market in India. Installed Capacity Indian Cement industry is comprised of 148 large cement plants with around 46 member companies. The installed capacity of these large cement plants is estimated to be 219.17 million tones during 2009-10 (as on March 2009).There are 95 large cement plants with capacity of million tones and above and around 1, 40,000 manpower is employed under these plants (one MnT cement generates downstream employment to 50,000 persons). Also, there are 365 mini and white cement plants with an installed capacity of 11.10 million tones (P). [3] Statistics Cement Production Despatches (P) Source: Cement Manufacturers Association Cement production during April to January 2010-11 was 136.51 million tones as compared to 130.85 million tones during the same period for the year 2009-10. Despatches were estimated at 135.56 million tones during April to January 2010-11 whereas during the same period for the year 2009-10, it stood at 130.09 million tones. [3] Cement sector is characterized by the following Units concentrated near raw material sources or markets Power intensive High freight costs Small value chain Regional variation and volatility in prices and margins High debt levels Regional distribution of demand Seasonality of demand and cyclicality of the industry High entry barriers Consumer Demographics Buying Patterns of Indian Consumers The per capita consumption of cement in India is very low, as compared with the developed economies and the overall world average per capita cement consumption. The per capita consumption of cement in India is even less than that in Africa, a relatively underdeveloped continent. Over the past decade, the per capita cement consumption of cement has increased in most states, except Chandigarh, where it has declined by 7 %. Mechanics of Distribution Channels of Sector Companies invariably hire carrying forwarding agents or transport cements to own or government warehouses either via roadway or railways. Incase of exports, cement reaches the nearest port via roadways or railways and is then transferred to the importing country. Domestically, from warehouses the cement is transported to the dealers/distributors and in turn to sub dealers who finally sell it to the end users. There may or may not be physical ownership of goods. In the second case, dealers and sub dealers take order from buyers and place it to the companies, co ordinate and monitor the timely dispatch of said orders, transportation of goods and final delivery. Distributor network in cement industry is highly dominating and companies are compelled to hire as they do not really have that rapport and touch with the end consumer of their product. Apart, from this, the distributors have storage facilities as well which help control well in the entire supply chain as they are the ones who bring orders and therefore are directly responsible for the business that a manufacturer would do. Demand drivers Infrastructure construction sector the major demand drivers. Some demand determinants Economic growth Industrial activity Real estate business Construction activity Investments in the core sector Factors and causes behind the successful flourishing of the cement industries in India Technological change: The government and the industries are upgrading the quality and the technology that are used in the process of production. New investment are in process that are sure to make a change in whole processing and the output of cement There are host of companies are merging together to make their capacity and the produce big and this would lead to a greater development in the cement production. The real estate market is much optimistic and hence this helps in the growth and the enhancement in the field of cement production and investments. Companies and the investors are spending more on the infrastructure of this sector. Various national programs are taken in like National Rural Employment Guarantee, Urban Renewal Mission (JNNURM) and Indira Aawas Yojana. Different Types of Cement There are different varieties of cement based on different compositions according to specific end uses, namely Ordinary Portland Cement, Portland Pozolona Cement, Portland Blast Furnace Slag Cement, White Cement and Specialized Cement. The basic difference lies in the percentage of clinker used. [5] 1. Ordinary Portland cement (OPC): OPC, popularly known as grey cement Clinker 95% Gypsum 5% Other materials White cement is a variation of OPC and is used for decorative purposes like rendering of walls, flooring etc. It contains a very low proportion of iron oxide. The applications are cover dry-lean mixes, general-purpose ready-mixes, and even high strength pre-cast and pre-stressed concrete. 2. Portland Pozolona Cement (PPC): Portland pozzolana cement is Ordinary Portland Cement blended with pozzolanic materials (power-station fly ash, burnt clays, ash from burnt plant material or Siliceous earths), either together or separately. Portland clinker is ground with Gypsum and Pozzolanic materials which, though they do not have cementing properties in themselves, combine chemically with Portland cement in the presence of water to form extra strong cementing material which resists wet cracking, thermal cracking and has a high degree of cohesion and workability in concrete. Clinker 80% Pozzolana 15% Gypsum 5% It is cheaply manufactured because it uses fly ash/burnt clay/coal waste as the main ingredient. It has a lower heat of hydration, which helps in preventing cracks. 3. Portland Blast Furnace Slag Cement (PBFSC): Portland blast-furnace slag cement contains up to 70 per cent of finely ground, granulated blast-furnace slag, a nonmetallic product consisting essentially of Silicates and Aluminum-silicates of Calcium. Slag brings with it the advantage of the energy invested in the slag making. Grinding slag for cement replacement takes only 25 per cent of the energy needed to manufacture Portland cement. Using slag cement to replace a portion of Portland cement in a concrete mixture is a useful method to make concrete better and more consistent. Portland blast-furnace slag cement has a lighter color, better concrete workability, easier finish ability, higher compressive and flexural strength, lower permeability, improved resistance to aggressive chemicals and more consistent plastic and hardened consistency. It has a heat of hydration even lower than PPC and is generally used in construction of dams and similar massive constructions. Clinker 45% Blast furnace slag 50% Gypsum 5% 4. White Cement: White Portland cement has essentially the same properties as gray cement, except for color, which is a very important quality control issue in the industry. It is manufactured using fuel oil (instead of coal) and with iron oxide content below 0.4% to ensure whiteness. Special cooling technique is used. It is used to enhance aesthetic value, in tiles and for flooring. White cement is much more expensive than grey cement. 5. Specialized Cement: Oil Well Cement: is made from clinker with special additives to prevent any porosity. Rapid Hardening Portland cement: It is similar to OPC, except that it is ground much finer, so that on casting, the compressible strength increases rapidly. 5 Source. www.acclimited.com Major players in cement industry 1) Associated Cement Companies Ltd (ACC) ACC Limited is Indias foremost cement manufacturer with a countrywide network of factories and marketing offices. Established in 1936, ACC has been a pioneer and trend-setter in cement and concrete technology.[5] ACC manufactures the following types of cement, in addition to which, it provides Bulk Cement and Ready Mix Concrete. Ordinary Portland Cements: 43 Grade Cement (OPC 43 Grade), 53 Grade Cement Blended Cements: Fly-ash based Portland Pozzolana Cement, Portland Slag Cement Table No.1- ACC plants 2) Birla Corp Table No.2- Birla cement plants 3) UltraTech UltraTech Cement Limited has an annual capacity of 52 million tones. It manufactures and markets Ordinary Portland Cement, Portland Blast Furnace Slag Cement and Portland Pozzalana Cement. It also manufactures ready mix concrete (RMC). The company has 11 integrated plants, one white cement plant, one clinkerisation plant in UAE, 15 grinding units 11 in India, 2 in UAE, one in Bahrain and Bangladesh each and five terminals — four in India and one in Sri Lanka. UltraTech Cement is the countrys largest exporter of cement clinker. The export markets span countries around the Indian Ocean, Africa, Europe and the Middle East. UltraTechs subsidiaries are Dakshin Cements Limited, Harish Cements Limited, UltraTech Ceylinco (P) Limited and UltraTech Cement Middle East Investments Limited. [11] Table No.3- Ultratech cement plants The company has an annual capacity of 48.8 million tonnes, and manufactures and markets ordinary portland cement, portland blast furnace slag cement and portland pozzalana cement. 4) Ambuja Cements Ltd Ambuja Cements Ltd. (ACL) is one of the leading cement manufacturing companies in India. The Company, initially called Gujarat Ambuja Cements Ltd., was founded in 1983. The Company commenced cement production in 1986. The global cement major Holcim acquired management control of ACL in 2006. Holcim today holds little over 46% equity in ACL. The Company is currently known as Ambuja Cements Ltd. ACL has grown dynamically over the past decade. Its current cement capacity is about 25 million tones. The Company has five integrated cement manufacturing plants and eight cement grinding units across the country. ACL enjoys a reputation of being one of the most efficient cement manufacturers in the world. Its environment protection measures are on par with the finest in the country. It is one of the most profitable and innovative cement companies in India. [9] Table No.4- Ambuja cement plants 5) Jaiprakash Associates Limited Jaypee group is the 3rd largest cement producer in the country. The groups cement facilities are located in the Satna Cluster (U.P), which has one of the highest cement production growth rates in India. The group produces special blend of Portland Pozzolana Cement under the brand name ‘Jaypee Cement (PPC). Its Cement Division currently operates modern, computerized process control cement plants with an aggregate capacity of 21.30 MnTPA. The company is in the midst of capacity expansion of its cement business in Northern, Southern, Central, Eastern and Western parts of the country and is slated to be 37.55 MnTPA by FY12 (expected) with Captive Thermal Power Plants totaling 702MW.[7] Table No.5- Jaypee cement plants 6) Binani Cement Binani Cement Limited is the flagship subsidiary of Binani Industries Limited (BIL), representing the Braj Binani Group. The cement business started operations in 1997, in Sirohi District, Rajasthan. The Companys product portfolio includes Ordinary Portland Cement, Pozzolona Portland Cement and Ground Granulated Blast furnace Slag (GGBFS). [10] Binani Cement Ltd. produces cement of two grades: Grade 43 Grade 53 PPC (Portland Pozzolana Cement) The Binani Cement Plant is in Pindwara, District Sirohi, Rajasthan 2Source. http://www.ibef.org/industry/cement.aspx 3Source.http://www.indiainbusiness.nic.in/industry-infrastructure/industrial-sectors/Cement.htm 4Source. http://www.reportlinker.com/p0243979/Industry-Analysis-Cement.html About Lafarge Cement Lafarge is the leader in building materials; with a turnover of $15.88 billion in 2009. It has been in operation since way back in history in 1833; when it started as a limestone mining company. But as far as the Indian market goes, Lafarge actually began operations in 1999. And then began a slew of expansion plans in the Indian market; combined with a number of insightful, and at times, path breaking marketing initiatives. Lafarge currently has three cement plants in India: two integrated plants in the state of Chhattisgarh and a grinding station in Jharkhand. Total cement production capacity of Lafarge in the Indian market currently stands at around 5.5 million tons. Lafarge India produces different types of cements like Portland Slag Cement, Portland Pozzolana Cement. The company is a leading cement player in Eastern India. Its brands Lafarge Cement and Lafarge Concreto Cement enjoy high brand equity here and are amongst the highest priced brands. Lafarge is committed to the India n market and has firm plans to expand its capacity in India. Lafarge enjoys high brand equity through its different brands; Lafarge Concreto, Lafarge Duragard and Lafarge Cement Lafarge Concreto Lafarge Concreto has been launched by Lafarge to meet the need of homebuilders in India for truly premium all-purpose cement. Concreto was developed in Lafarges state-of-the art laboratories, which are extensively networked with its Central Research Institute in France. The company has leveraged its combined know-how of more than 170 years and its experience across 75 countries to develop this unique product. Concreto is a specially engineered, premium quality ‘all purpose cement. It can be used for varied applications like roofing, foundations, beams, columns, plastering and brickwork. It is specially formulated to provide a denser concrete mix than normal cements. Concreto is characterized by: High ultimate strength due to the addition of highly reactive silica containing more than 95% glass content. Enhanced durability due to optimum pore refinement and consequently denser concrete matrix this improves the impermeability of the concrete. Exceptionally high resistance to chemical attack (sulphates and acids). Protects reinforcement from corrosion. Reduction of structural cracks due to lower heat of hydration than ordinary cements. Low heat of hydration and higher resistance against alkali-reactive aggregates. Cement Plants Lafarge currently hasfour cement plants in India: two integrated plants in the state of Chhattisgarh,onegrinding station each in Jharkhand West Bengal. Total cement production capacity of Lafarge in the Indian market currently stands at around 6.5 million tons. Table No.6- Lafarge cement plants Segmentation Cement is a bulk commodity so the industry is mainly product based. Segmentation is based on its various products i.e. Portland pozzolona cement, quick hardening cement and ready mix cement. Business to business (B2B) Cement industry deals with real estate, construction companies and other institution. For example Real estate sector Business to consumer (B2C) Cement industry deals with individual customers. For example Individual home builders Industry focuses on relationship approach, so as to build and maintain trust centered relationship. The cement Industry is mostly done through mass marketing, as it doesnt have any customized product for any specific group of customers. Marketing Mix The 4 Ps of marketing mix comprises of: Product Place Price Promotion Figure No.2 Marketing Mix 1) Product Cement industry has various ranges of products. For example: 2 Effectiveness of the World Cup Campaign on Lafarge Concreto Effectiveness of the World Cup Campaign on Lafarge Concreto Executive Summary Primarily the study aims to give the reader an insight into the Indian Cement industry. The project aims to profile and understand the effectiveness of the World Cup campaign of Lafarge Concreto cement. The first phase will be to know the competitors of different brand of PSC cement in eastern India and analysis of their promotion by secondary research. The second phase will be the analysis of the World Cup promotional activities of different brands with celebrities. And then the analysis of the World Cup campaign of Lafarge Concreto with Dhoni is to be done. The third phase will be the comparison of the World Cup campaign of different brands/product with Lafarge Concretos World Cup campaign that will lead to some new findings which will help to formulate new ideas. The fourth phase is to know the effectiveness of the World Cup campaign of Lafarge with Dhoni with the help of a survey i.e. how customers are associating Dhoni as a brand ambassador of Lafarge Concreto, and their feedback about the product, the survey will include meeting dealers and the customers with questionnaire. The final phase will be the analysis of the survey, based on the suggestions and feedback from the customers, ideas will be formulated to improve the promotion which will help to create a strategy that will stay for longer time in future. A Stint at an Advertising Agency- Ogilvy An advertisement agency is a service provider. It provides services to its clients. The primary service of an ad agency is to create a goal oriented and effective advertisement and promotional campaign which aim at putting across the message of the company positively in the eyes of its target audience. In the face of stiff competition every company wants to have an edge over its competitors. Advertising agencies therefore also do the work of research for their clients. This helps the company to take informed decisions and the advertising agencies to create advertisements which break through the clutter and are attention grabbing, persuasive and unique. The main functions of an advertising agency are: Understanding the company, its products and target audience Doing research for better understanding Planning an advertising campaign Making strategies Creating the advertisement and other promotional campaign Measuring success of the campaign About Ogilvy Ogilvy Matheris an international advertising ,marketing and public relations agency based i nManhattan and owned by the WPP Group. The company operates 497 offices in 125 countries. It was founded in the year 1948 by David Ogilvy as â€Å"Hewitt, Ogilvy, Benson, Mather in Manhattan. Rochelle Lazarus is the chairman andMiles Young is the CEO. Ogilvy opened its first agency in India in the year 1928. It was the first advertising agency in India. Ogilvy has launched many advertisements which have been very successful in all these years. The company in India operates with offices located in all the major cities. Piyush Pandey is the Executive Chairman and the Creative Director at Ogilvy Mather, South Asia. OGILVY OFFICES IN INDIA The focus areas include advertising, direct marketing, public relations and activation. Ogilvy Activation includes services in the non-traditional area of advertising Ogilvy Landscapes, Ogilvy Outreach, Ogilvy Live and Ogilvy Signscapes which together with the focused services consolidate offerings to clients. OM India is OM Internationals fifth largest operation in terms of profits, with the US ranking first and European nations occupying the other three positions. It is ranked Indias number one agency by Brand Equity survey on leadership, creative ability, investment in employees, client servicing, most influential people and great creative directors. Awards Recognitions OM has bagged several awards for print advertisements, TV ads and case study presentations. OM was awarded the Grand Effie Gold and Gold for service on Hutch, a campaign that won awards at the Abbies too; Gold Effiefor corporate advertising for the Cadbury Crisis Management. OM bagged three Bronze Lions at the Cannes Festival 2004 for two Public Health Safety campaigns for Hutch and one for Concern India Foundation; a Gold two Silvers at the Emvies, 1st Runner Up for Asias ‘Office of the Year 2004 by Media magazine, an award that spans 360 degree communication and HR. From Silver Pencil to Asian Brand Marketing Effectiveness awards for campaigns that include Advertising, PR, CSR, Interactive and Direct Marketing, OM has received recognition for its stature as Indias No. 1 communications agency. OM Mumbai was ranked 8th hottest shop in Asia by Campaign Brief Asia in 2002. Every business unit in OM has received recognition in the domestic and overseas markets. Ogilvy won three Gold, five Silver and five Bronze stacking up to 120 Points that won Ogilvy the title of EFFIE Agency of the Year 2009. Vodafone won EFFIE Client of the year in 2009.Ogilvy Kolkata won the Agency of the year in 2010 at Annual Calcutta Advertising Club awards for creative excellence. Ogilvy Kolkata won many award in ABBY awards in the year 2010. The categories in which OM Kolkata won metals are 5 silvers for the Lafarge and Concreto campaigns (category: Home/ dà ©cor/ lifestyle), 4 silvers for the Kolkata TV print campaign (category: Media), 1 Gold for Childrens Little Theatre radio spot (category Radio, services). List of Clients Vodafone Kolkata Circle Vodafone Rest of West Bengal Vodafone Orissa circle Vodafone Bihar circle Lafarge Concreto Lafarge Duragaurd Tata Steel Star Jalsa Coal India Aque Duct PVC pipes Tea board of India Organizatonal Structure of Ogilvy Operational Flow at Ogilvy At Ogilvy, the client servicing executives prepare and pitch a new product or service to a client. It is very important that the pitch is well structured, client centric and adds value to the company. Once the client appoints the advertising agency then the budgets are negotiated. For every new campaign the client briefs the client servicing executives about their requirements. The client servicing executives studies the brief in details and figures out the core need behind the requirement. According to the requirement there is negotiation with the client about the estimated amount which the client will be billed for the campaign. On the basis of the clients requirement and the detailed research by the executive, brief is given to the creative department about the campaign. After understanding the brief the creative department reverts back with the idea for the campaign. If the idea matches with the clients brief, the client servicing executive asks the creative department to proceed forward. The executives interact regularly with the client through emails and phone calls. After a lot of interaction with the client and the executives, the creative department prepares required creative as per the idea which was finalized. The client servicing executives gets an approval for the creative from the clients. After the executive finalizes the requirement all the creative which are finalized for the campaign are given to the studio operators. The studio operators do the adaptation of the creative in terms of different size requirement, change in the copy etc. They also make sure that all the mandatory guidelines given by the brands are incorporated in the promotional material. The studio operators do a lot of adaptations according to the region in which the campaign is to be released. This may require using the copy of the advertisement in various languages this is done by the translators. The translator translates the copy according to the local language. The final layouts are shared with the client for their approval, in form of JPEGs. The client reverts back and changes if any are made by the studio operators. Then the final advertisement is released for printing. Apart from the print ad client may require radio advertisements, television commercial, audio visual or any other innovative material for promotions. The client servicing interacts with the respective vendors and gets the work done. Introduction Indian Cement Industry An Overview Indian cement industry dates back to 1914 first unit was set-up at Porbandar, with a capacity of 1000 tones. [2] India manufactures 251.2 Million Tones of cement per year. Indias per capita cement consumption is only 156 kilograms against Chinas 600 kilograms. [4] Cement sales primarily through a distribution channel. Ready mix concrete a relatively nascent market in India. Installed Capacity Indian Cement industry is comprised of 148 large cement plants with around 46 member companies. The installed capacity of these large cement plants is estimated to be 219.17 million tones during 2009-10 (as on March 2009).There are 95 large cement plants with capacity of million tones and above and around 1, 40,000 manpower is employed under these plants (one MnT cement generates downstream employment to 50,000 persons). Also, there are 365 mini and white cement plants with an installed capacity of 11.10 million tones (P). [3] Statistics Cement Production Despatches (P) Source: Cement Manufacturers Association Cement production during April to January 2010-11 was 136.51 million tones as compared to 130.85 million tones during the same period for the year 2009-10. Despatches were estimated at 135.56 million tones during April to January 2010-11 whereas during the same period for the year 2009-10, it stood at 130.09 million tones. [3] Cement sector is characterized by the following Units concentrated near raw material sources or markets Power intensive High freight costs Small value chain Regional variation and volatility in prices and margins High debt levels Regional distribution of demand Seasonality of demand and cyclicality of the industry High entry barriers Consumer Demographics Buying Patterns of Indian Consumers The per capita consumption of cement in India is very low, as compared with the developed economies and the overall world average per capita cement consumption. The per capita consumption of cement in India is even less than that in Africa, a relatively underdeveloped continent. Over the past decade, the per capita cement consumption of cement has increased in most states, except Chandigarh, where it has declined by 7 %. Mechanics of Distribution Channels of Sector Companies invariably hire carrying forwarding agents or transport cements to own or government warehouses either via roadway or railways. Incase of exports, cement reaches the nearest port via roadways or railways and is then transferred to the importing country. Domestically, from warehouses the cement is transported to the dealers/distributors and in turn to sub dealers who finally sell it to the end users. There may or may not be physical ownership of goods. In the second case, dealers and sub dealers take order from buyers and place it to the companies, co ordinate and monitor the timely dispatch of said orders, transportation of goods and final delivery. Distributor network in cement industry is highly dominating and companies are compelled to hire as they do not really have that rapport and touch with the end consumer of their product. Apart, from this, the distributors have storage facilities as well which help control well in the entire supply chain as they are the ones who bring orders and therefore are directly responsible for the business that a manufacturer would do. Demand drivers Infrastructure construction sector the major demand drivers. Some demand determinants Economic growth Industrial activity Real estate business Construction activity Investments in the core sector Factors and causes behind the successful flourishing of the cement industries in India Technological change: The government and the industries are upgrading the quality and the technology that are used in the process of production. New investment are in process that are sure to make a change in whole processing and the output of cement There are host of companies are merging together to make their capacity and the produce big and this would lead to a greater development in the cement production. The real estate market is much optimistic and hence this helps in the growth and the enhancement in the field of cement production and investments. Companies and the investors are spending more on the infrastructure of this sector. Various national programs are taken in like National Rural Employment Guarantee, Urban Renewal Mission (JNNURM) and Indira Aawas Yojana. Different Types of Cement There are different varieties of cement based on different compositions according to specific end uses, namely Ordinary Portland Cement, Portland Pozolona Cement, Portland Blast Furnace Slag Cement, White Cement and Specialized Cement. The basic difference lies in the percentage of clinker used. [5] 1. Ordinary Portland cement (OPC): OPC, popularly known as grey cement Clinker 95% Gypsum 5% Other materials White cement is a variation of OPC and is used for decorative purposes like rendering of walls, flooring etc. It contains a very low proportion of iron oxide. The applications are cover dry-lean mixes, general-purpose ready-mixes, and even high strength pre-cast and pre-stressed concrete. 2. Portland Pozolona Cement (PPC): Portland pozzolana cement is Ordinary Portland Cement blended with pozzolanic materials (power-station fly ash, burnt clays, ash from burnt plant material or Siliceous earths), either together or separately. Portland clinker is ground with Gypsum and Pozzolanic materials which, though they do not have cementing properties in themselves, combine chemically with Portland cement in the presence of water to form extra strong cementing material which resists wet cracking, thermal cracking and has a high degree of cohesion and workability in concrete. Clinker 80% Pozzolana 15% Gypsum 5% It is cheaply manufactured because it uses fly ash/burnt clay/coal waste as the main ingredient. It has a lower heat of hydration, which helps in preventing cracks. 3. Portland Blast Furnace Slag Cement (PBFSC): Portland blast-furnace slag cement contains up to 70 per cent of finely ground, granulated blast-furnace slag, a nonmetallic product consisting essentially of Silicates and Aluminum-silicates of Calcium. Slag brings with it the advantage of the energy invested in the slag making. Grinding slag for cement replacement takes only 25 per cent of the energy needed to manufacture Portland cement. Using slag cement to replace a portion of Portland cement in a concrete mixture is a useful method to make concrete better and more consistent. Portland blast-furnace slag cement has a lighter color, better concrete workability, easier finish ability, higher compressive and flexural strength, lower permeability, improved resistance to aggressive chemicals and more consistent plastic and hardened consistency. It has a heat of hydration even lower than PPC and is generally used in construction of dams and similar massive constructions. Clinker 45% Blast furnace slag 50% Gypsum 5% 4. White Cement: White Portland cement has essentially the same properties as gray cement, except for color, which is a very important quality control issue in the industry. It is manufactured using fuel oil (instead of coal) and with iron oxide content below 0.4% to ensure whiteness. Special cooling technique is used. It is used to enhance aesthetic value, in tiles and for flooring. White cement is much more expensive than grey cement. 5. Specialized Cement: Oil Well Cement: is made from clinker with special additives to prevent any porosity. Rapid Hardening Portland cement: It is similar to OPC, except that it is ground much finer, so that on casting, the compressible strength increases rapidly. 5 Source. www.acclimited.com Major players in cement industry 1) Associated Cement Companies Ltd (ACC) ACC Limited is Indias foremost cement manufacturer with a countrywide network of factories and marketing offices. Established in 1936, ACC has been a pioneer and trend-setter in cement and concrete technology.[5] ACC manufactures the following types of cement, in addition to which, it provides Bulk Cement and Ready Mix Concrete. Ordinary Portland Cements: 43 Grade Cement (OPC 43 Grade), 53 Grade Cement Blended Cements: Fly-ash based Portland Pozzolana Cement, Portland Slag Cement Table No.1- ACC plants 2) Birla Corp Table No.2- Birla cement plants 3) UltraTech UltraTech Cement Limited has an annual capacity of 52 million tones. It manufactures and markets Ordinary Portland Cement, Portland Blast Furnace Slag Cement and Portland Pozzalana Cement. It also manufactures ready mix concrete (RMC). The company has 11 integrated plants, one white cement plant, one clinkerisation plant in UAE, 15 grinding units 11 in India, 2 in UAE, one in Bahrain and Bangladesh each and five terminals — four in India and one in Sri Lanka. UltraTech Cement is the countrys largest exporter of cement clinker. The export markets span countries around the Indian Ocean, Africa, Europe and the Middle East. UltraTechs subsidiaries are Dakshin Cements Limited, Harish Cements Limited, UltraTech Ceylinco (P) Limited and UltraTech Cement Middle East Investments Limited. [11] Table No.3- Ultratech cement plants The company has an annual capacity of 48.8 million tonnes, and manufactures and markets ordinary portland cement, portland blast furnace slag cement and portland pozzalana cement. 4) Ambuja Cements Ltd Ambuja Cements Ltd. (ACL) is one of the leading cement manufacturing companies in India. The Company, initially called Gujarat Ambuja Cements Ltd., was founded in 1983. The Company commenced cement production in 1986. The global cement major Holcim acquired management control of ACL in 2006. Holcim today holds little over 46% equity in ACL. The Company is currently known as Ambuja Cements Ltd. ACL has grown dynamically over the past decade. Its current cement capacity is about 25 million tones. The Company has five integrated cement manufacturing plants and eight cement grinding units across the country. ACL enjoys a reputation of being one of the most efficient cement manufacturers in the world. Its environment protection measures are on par with the finest in the country. It is one of the most profitable and innovative cement companies in India. [9] Table No.4- Ambuja cement plants 5) Jaiprakash Associates Limited Jaypee group is the 3rd largest cement producer in the country. The groups cement facilities are located in the Satna Cluster (U.P), which has one of the highest cement production growth rates in India. The group produces special blend of Portland Pozzolana Cement under the brand name ‘Jaypee Cement (PPC). Its Cement Division currently operates modern, computerized process control cement plants with an aggregate capacity of 21.30 MnTPA. The company is in the midst of capacity expansion of its cement business in Northern, Southern, Central, Eastern and Western parts of the country and is slated to be 37.55 MnTPA by FY12 (expected) with Captive Thermal Power Plants totaling 702MW.[7] Table No.5- Jaypee cement plants 6) Binani Cement Binani Cement Limited is the flagship subsidiary of Binani Industries Limited (BIL), representing the Braj Binani Group. The cement business started operations in 1997, in Sirohi District, Rajasthan. The Companys product portfolio includes Ordinary Portland Cement, Pozzolona Portland Cement and Ground Granulated Blast furnace Slag (GGBFS). [10] Binani Cement Ltd. produces cement of two grades: Grade 43 Grade 53 PPC (Portland Pozzolana Cement) The Binani Cement Plant is in Pindwara, District Sirohi, Rajasthan 2Source. http://www.ibef.org/industry/cement.aspx 3Source.http://www.indiainbusiness.nic.in/industry-infrastructure/industrial-sectors/Cement.htm 4Source. http://www.reportlinker.com/p0243979/Industry-Analysis-Cement.html About Lafarge Cement Lafarge is the leader in building materials; with a turnover of $15.88 billion in 2009. It has been in operation since way back in history in 1833; when it started as a limestone mining company. But as far as the Indian market goes, Lafarge actually began operations in 1999. And then began a slew of expansion plans in the Indian market; combined with a number of insightful, and at times, path breaking marketing initiatives. Lafarge currently has three cement plants in India: two integrated plants in the state of Chhattisgarh and a grinding station in Jharkhand. Total cement production capacity of Lafarge in the Indian market currently stands at around 5.5 million tons. Lafarge India produces different types of cements like Portland Slag Cement, Portland Pozzolana Cement. The company is a leading cement player in Eastern India. Its brands Lafarge Cement and Lafarge Concreto Cement enjoy high brand equity here and are amongst the highest priced brands. Lafarge is committed to the India n market and has firm plans to expand its capacity in India. Lafarge enjoys high brand equity through its different brands; Lafarge Concreto, Lafarge Duragard and Lafarge Cement Lafarge Concreto Lafarge Concreto has been launched by Lafarge to meet the need of homebuilders in India for truly premium all-purpose cement. Concreto was developed in Lafarges state-of-the art laboratories, which are extensively networked with its Central Research Institute in France. The company has leveraged its combined know-how of more than 170 years and its experience across 75 countries to develop this unique product. Concreto is a specially engineered, premium quality ‘all purpose cement. It can be used for varied applications like roofing, foundations, beams, columns, plastering and brickwork. It is specially formulated to provide a denser concrete mix than normal cements. Concreto is characterized by: High ultimate strength due to the addition of highly reactive silica containing more than 95% glass content. Enhanced durability due to optimum pore refinement and consequently denser concrete matrix this improves the impermeability of the concrete. Exceptionally high resistance to chemical attack (sulphates and acids). Protects reinforcement from corrosion. Reduction of structural cracks due to lower heat of hydration than ordinary cements. Low heat of hydration and higher resistance against alkali-reactive aggregates. Cement Plants Lafarge currently hasfour cement plants in India: two integrated plants in the state of Chhattisgarh,onegrinding station each in Jharkhand West Bengal. Total cement production capacity of Lafarge in the Indian market currently stands at around 6.5 million tons. Table No.6- Lafarge cement plants Segmentation Cement is a bulk commodity so the industry is mainly product based. Segmentation is based on its various products i.e. Portland pozzolona cement, quick hardening cement and ready mix cement. Business to business (B2B) Cement industry deals with real estate, construction companies and other institution. For example Real estate sector Business to consumer (B2C) Cement industry deals with individual customers. For example Individual home builders Industry focuses on relationship approach, so as to build and maintain trust centered relationship. The cement Industry is mostly done through mass marketing, as it doesnt have any customized product for any specific group of customers. Marketing Mix The 4 Ps of marketing mix comprises of: Product Place Price Promotion Figure No.2 Marketing Mix 1) Product Cement industry has various ranges of products. For example: 2